Make your next advertising decision a better one
Practical guides to creative testing, campaign budgets, measurement, and learning—with examples from Adsmith and its customers.
How to get more customers for your online store
Choose your next acquisition channel, set a complete test budget, and measure new customers before increasing ad spend.
How should a B2B startup get its first qualified leads?
Choose between outbound, content, partnerships and advertising—and measure the leads that become useful sales opportunities.
How to grow with a one-person marketing team
Decide what to do yourself, automate or outsource while keeping a clear view of customers, costs and results.
How to launch your first Adsmith campaign
Enter your website, review your first ads, connect your existing ad account, and confirm your budget and measurement before publishing.
How much should you budget for AI-managed advertising?
Plan for advertising spend, campaign management, and creative generation. Adsmith’s blended management rate decreases from 10% to 5% as weekly spend grows; the suggested creative allowance is half that rate.
How to test ad creative
Build a useful creative test around one customer question, compare meaningful outcomes, and turn what you learn into the next experiment.
How to turn ad results into better experiments
Use campaign results to decide what to keep, what to investigate, and what to test next. A useful learning loop connects performance to a concrete decision.
What should you measure before scaling an ad campaign?
Before increasing spend, check conversion tracking, customer or lead quality, acquisition economics, and the time it takes for an ad to produce a useful business outcome.