An advertising service is a decision about responsibility as much as deliverables. Compare who plans, creates, launches, reviews, and makes the next decision—and how much of that work remains with you.
For businesses deciding between self-service software and managed advertising or creative work.
Choose Adsmith self-service when you want the connected advertising workflow with direct control. Choose White Glove when you want our team to run Adsmith for you, with expert human management and early access to new capabilities.
Explore the Adsmith workflowA specialist service may suit a specific production style, channel, strategic engagement, or operating model. Compare the actual deliverables, responsibilities, and access you receive. A creative-only service and a campaign management service are different purchases.
| Decision | Adsmith | Other approaches |
|---|---|---|
| Responsibility | Self-service or optional White Glove expert human management. | Clarify who owns strategy, production, media buying, approvals, and ongoing review. |
| Creative and campaigns | A connected system for research, creative, supported campaigns, and learning. | Ask whether the service supplies assets, runs campaigns, or handles both. |
| Cost model | 10% campaign fee plus paid creative; White Glove adds $1,000 per month. Media spend is separate. | Request an itemized quote covering media, production, management, revisions, and setup. |
| Control | Review the work and choose your budget. First onboarding drafts are free. | Confirm account access, asset ownership, approval rights, and cancellation terms. |
Use the same scope when comparing costs. See Adsmith pricing.
Give each provider the same offering, channels, deliverables, and media budget. Identify which responsibilities are included in the price.
A lower fee may require more briefing, review, or campaign work from you. Compare the complete workload as well as the cash cost.
Understand how results are reviewed, who proposes changes, and how quickly new work can be approved. Check what remains accessible if the relationship ends.
