More ways to test. More room to adapt.
Heirloom used Adsmith to broaden its creative testing across Google and Meta. In April 2026, 86% more PMax story versions reached audiences than in March.
+86%more story versions in market
April vs. March 2026 for story comparison · Google PMax scope
Explore without losing flexibility
Heirloom’s team wanted to move quickly while keeping room to change direction. Adsmith put creative testing and campaign management in the same workflow.
A broader set of story versions reached audiences in April, while campaigns also ran on Meta. More approaches in market gave the team more directions to evaluate.
March = 100 · Relative delivered story variety
Adsmith helps us experiment at speed without losing flexibility, and the performance gains show up fast.
Davis WilkinsonCEO, Heirloom