Keep experimenting. Find a better route to growth.
Gitar’s CEO says Adsmith cut their customer acquisition cost in half by continuously experimenting and optimizing. The account’s creative history shows a program built around trying different approaches.
50%lower customer acquisition cost · customer-reported
Customer-reported acquisition impact
A system for finding the next useful idea
Gitar used Adsmith across Google Search and PMax, with multiple creative stories and visual styles represented in ads that reached audiences. The value is a repeatable way to explore, run, and refine advertising.
For Gitar, the aim was to keep finding more effective ways to reach potential customers. Its CEO credits this ongoing experimentation and optimization with cutting acquisition costs in half.
- Explore approaches
- Put ads in market
- Refine the next round
Conceptual workflow · Supported by delivered creative and campaign records
Our CAC has been cut in half because Adsmith never stops experimenting and optimizing.
Ali-Reza Adl-TabatabaiCEO, Gitar.ai