More conversions. Lower cost per conversion.
General Medicine used Adsmith to test creative and manage Google advertising. In August 2025, recorded conversions rose 25% compared with July—with essentially the same ad spend.
+25%more recorded conversions
−21%lower cost per conversion
August vs. July 2025 · Recorded Google PMax results · Rounded percentages
Keep testing. Make the budget go further.
Adsmith brought creative experimentation and campaign management into one system for General Medicine. Different ads ran across campaigns, with performance feeding the next decisions.
During this comparison period, the campaign mix shifted, recorded conversions increased, and each conversion cost less. The improvement came without increasing total recorded ad spend.
July = 100 · Relative recorded conversions
Adsmith outperforms in matching audiences with the right content.
Greg LewisChief Economist, General Medicine