A changing budget. A sharper cost per conversion.
Equip Foods used Adsmith to manage Google advertising through changing levels of spend. By March 2026, recorded cost per conversion was 20% lower than in January.
−20%cost per recorded conversion
March vs. January 2026 · Google PMax · Rounded percentage
More control over advertising efficiency
Adsmith gave Equip a place to manage campaigns and evaluate how creative performed. The team describes stronger creative output, lower CPAs, and more useful learnings.
The recorded results show an efficiency improvement over the first quarter: cost per conversion declined in both February and March. March ran at a lower spend level and produced fewer conversions overall; the improvement here is cost efficiency.
January = 100 · Lower is better
Adsmith has been incredible. It has boosted our creative output, lowered CPAs, and given us far more actionable creative learnings.
Alyssa MarafinoVP of Growth, Equip Foods