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Choose Adsmith when a small team needs business research, personas, creative and Google PMax and Meta campaign management in one workflow. Review your first ads free, then keep creative experiments connected to live campaign results.
No credit card required for your first drafts.
When Pencil fits: you prioritize a collaborative creative workspace, brand governance and its listed publishing destinations.
| Work | Adsmith | Pencil |
|---|---|---|
| Core workflow | Research your business, explore personas and creative, then manage Google PMax and Meta campaigns in one workflow. | Pencil combines multiple AI models, creative generation, team workflows and enterprise brand governance, with a modular agent framework. |
| The reason to choose | Take the creative brief all the way into a campaign. | You need a collaborative creative workspace and want to assess its generation, approval and connected-channel workflow. |
| Your team’s work | Provide your website and business context, check accuracy and creative fit, connect an existing ad account, choose a budget, and review settings and results. Approve publishing unless you enable auto-publish. | Review generated assets and team approvals. Confirm connected-channel execution and who handles ongoing campaign management and the next experiment beyond the creative workspace. |
| Publishing and tracking | Google PMax and Meta campaign management; Google Search and LinkedIn through White Glove. | Launch and track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. Ongoing management scope depends on the workflow. |
Enter your website and let Adsmith research your business, develop personas, and create your first ad drafts. See whether the ideas fit your offer before you add payment details. There is no obligation to continue.
Add payment to launch or generate additional drafts. Publishing requires your existing Google or Meta ad account. Plan your first campaign
See your first ads freePencil offers signup, demo, and sales routes. Check current generation allowances and payment requirements for the workflow you want.
Compare what you can actually review: the creative, the campaign setup, and the work you would still need to do.
| Cost | Adsmith | Pencil |
|---|---|---|
| Monthly fee | No fixed platform subscription. A weekly blended campaign-spend fee applies while campaigns run; see current Adsmith pricing. | Core costs $14/month for 50 generations and one workspace; Growth costs $55/month for 250 generations and unlimited workspaces. Annual billing is $11/month and $44/month respectively. Pro has custom pricing. Media spend is separate. See published offer. |
| Creative | $5 for a bundle with keywords, captions, and images; $10 when the bundle includes video. | 50 monthly generations on Core; 250 on Growth. Model and output type affect generation consumption. |
| Management | Campaign management across Google PMax and Meta, with results feeding the next experiment. | Pencil combines multiple AI models, creative generation, team workflows and enterprise brand governance, with a modular agent framework. |
Bring a brief that requires both creative judgment and brand review. Compare how a teammate revises an output and approves it for the intended channel.
Yes. Sign in with email or Google and add your website. Adsmith researches your business and creates your first ad drafts without payment details. You pay when you launch campaigns or generate additional drafts.
Provide your website and business context, check accuracy and creative fit, connect an existing Google or Meta ad account, choose your budget, and review campaign settings and results. Adsmith handles business research, personas, creative generation, and supported campaign management. You approve publishing unless you explicitly enable auto-publish.
Connect your existing Google or Meta ad account, add payment, and review the creative, settings, and budget. You approve publishing unless you enable auto-publish. Adsmith does not create new ad accounts, and each platform still reviews ads under its own rules.
You can stop any campaign at any time. Adsmith’s agent fee applies only while it is running, so we do not continue charging for that campaign after it stops.
Confirm current pricing, what you can review before payment, which ad accounts it connects to, and which work would still belong to your team.
Source review: . Written by Adsmith from published product information; not a hands-on performance benchmark. Plans and features can change.