MAI gives media teams controlled account execution and measurement workflows. Choose Adsmith when the starting job is developing the next website-led persona and creative experiment, then managing it across Google PMax and Meta. Compare finished output and review effort alongside the quality of the buying decisions.
When MAI fits: you want configurable media-buying rules, account investigations and a credit-based workspace with an optional managed tier.
Compare the work, not just the tools
Work
Adsmith
MAI
Campaigns and channels
Google PMax and Meta in self-service. Google Search and LinkedIn are available through White Glove.
Google, Meta and Microsoft; documentation names Search, Shopping, Demand Gen and Meta specialists.
Research and creative
Website research, personas, copy, images and video feed a campaign experiment.
Assets are organized against results; pricing also describes generating or resizing variations. Check supported formats.
Approvals and ongoing work
Review creative, settings and budget before publishing unless you explicitly enable auto-publish.
Automatic, manual-review and paused action types, with logged changes. Plan restrictions apply.
Buying model
Weekly blended campaign-spend fee plus generated creative; optional White Glove human management.
MAI OS uses monthly credits; MAI PLUS includes custom-scoped managed optimization.
Your team’s work
Supply business context, connect an existing ad account, review accuracy and creative fit, and choose the budget.
Set goals, business context, budgets and rules. Supply or create the assets supported by your selected workflow.
See your first ads before you pay
Adsmith: your first ads are free
Enter your website and let Adsmith research your business, develop personas, and create your first ad drafts. See whether the ideas fit your offer before you add payment details. There is no obligation to continue.
Add payment to launch or generate additional drafts. Publishing requires your existing Google or Meta ad account. Plan your first campaign
MAI advertises $99 in trial credits, valid for 60 days, without a credit card. Self-service plans list up to two ad accounts per platform.
Compare what you can actually review: the creative, the campaign setup, and the work you would still need to do.
Know what you’re paying for
Cost
Adsmith
MAI
Monthly fee
No fixed platform subscription. A weekly blended campaign-spend fee applies while campaigns run; see current Adsmith pricing.
MAI OS lists credit packages from $99 to $999/month, with $199 for 30,000 credits shown as the recommended option. MAI PLUS is custom-priced. Usage varies by task; unlimited autonomous execution is listed under PLUS. See published offer.
Creative
$5 for a bundle with keywords, captions, and images; $10 when the bundle includes video.
MAI describes planning, monitoring, tuning, allocation and reporting across Google, Meta and Microsoft, with action-specific operating rules.
Management
Campaign management across Google PMax and Meta, with results feeding the next experiment.
MAI describes planning, monitoring, tuning, allocation and reporting across Google, Meta and Microsoft, with action-specific operating rules.
Put us head-to-head
Ask both products to respond to an underperforming offer with a new creative experiment and a controlled budget change.
Inspect the actual image/video output and any creative you must supply yourself.
Set the same spending boundaries and distinguish automatic changes from work waiting for review.
Estimate a month of reports, tuning and creative tasks, including what happens when credits run out.
Before you get started
Can I try Adsmith before adding a credit card?
Yes. Sign in with email or Google and add your website. Adsmith researches your business and creates your first ad drafts without payment details. You pay when you launch campaigns or generate additional drafts.
What work do I still need to do with Adsmith?
Provide your website and business context, check accuracy and creative fit, connect an existing Google or Meta ad account, choose your budget, and review campaign settings and results. Adsmith handles business research, personas, creative generation, and supported campaign management. You approve publishing unless you explicitly enable auto-publish.
What do I need to launch with Adsmith?
Connect your existing Google or Meta ad account, add payment, and review the creative, settings, and budget. You approve publishing unless you enable auto-publish. Adsmith does not create new ad accounts, and each platform still reviews ads under its own rules.
What happens if I stop a campaign?
You can stop any campaign at any time. Adsmith’s agent fee applies only while it is running, so we do not continue charging for that campaign after it stops.
What should I confirm with MAI before choosing?
Confirm current pricing, what you can review before payment, which ad accounts it connects to, and which work would still belong to your team.
Does MAI only optimize ads someone else created?
That would overstate the distinction. MAI’s pricing describes generating or resizing asset variations, while its documentation also covers supplied creative. Compare the formats and plan access you need.
Sources and review date
Source review: . Written by Adsmith from published product information; not a hands-on performance benchmark. Plans and features can change.