Reporting, recommendations, automation rules, and campaign management are different services. Decide whether you need to understand an account, change it automatically, or connect performance with new creative experiments.
For advertisers with campaigns running who want better decisions, better execution, or both.
Choose Adsmith when you want the learning to feed directly into creative and campaign work. Portfolios share budget across campaigns, Optimized Rebalancing guides allocation, and the Adsmith Brain connects results to the next experiment.
Explore the Adsmith workflowAn analytics specialist may fit better when your main need is diagnosis, reporting across a wider stack, or a particular measurement model. A rules-based optimizer may suit a team that already knows the actions it wants automated. Verify the integrations and permissions you need.
| Decision | Adsmith | Other approaches |
|---|---|---|
| Purpose | Connect creative experimentation, campaign management, and portfolio allocation. | Establish whether the tool observes, recommends, or executes. |
| Learning | Learn from the personas, stories, styles, and placements in your own experiments. | Check how findings become decisions and who does the follow-up work. |
| Channels | The app supports Google PMax and Meta; Search and LinkedIn are available through White Glove. | Confirm exact account and campaign support rather than relying on an integration logo. |
| Success measure | Judge useful business outcomes and the next decisions they support. | Compare reporting definitions, attribution assumptions, and review effort. |
Use the same scope when comparing costs. See Adsmith pricing.
Use the same conversion definition and period. Check duplicate events, missing events, and the time between a click and a useful outcome.
Ask what the team would do after spotting a weak campaign or promising audience. Compare the steps and approvals between the finding and the change.
Include spend, service fees, customer or lead quality, and your team’s time. Better-looking charts are not the same as a better campaign.
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Turn the next account opportunity into a new ad experiment.
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Create what to test, then manage the test.
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GetCruxCarry the creative brief into campaign management.
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Keep the creative experiment connected across Google PMax and Meta.
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Make and run the next ad, not just identify why the last one worked.
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Handle the new creative alongside the account work.
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Turn account understanding into the next ad you can run.
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Act on the opportunity with a new ad experiment.