CTV, open-web display, contextual placements, and AI-related advertising are distribution choices. Compare access to the right audience and useful measurement before treating a new channel as a replacement for improving existing campaigns.
For teams exploring additional reach beyond their current paid channels.
Choose Adsmith when your immediate priority is improving the creative and campaign loop on Google PMax and Meta. Google Search and LinkedIn are available through White Glove. Adsmith’s app is not a substitute for buying dedicated CTV or other unsupported inventory.
Explore the Adsmith workflowA channel specialist is the right starting point when you specifically need television, open-web inventory, contextual distribution, or another placement outside Adsmith’s app support. The important question is what inventory your account can actually access today.
| Decision | Adsmith | Other approaches |
|---|---|---|
| Distribution | Google PMax and Meta in the app; Search and LinkedIn through White Glove. | Verify actual available placements, markets, formats, and account eligibility. |
| Creative | Create and iterate assets within supported advertising experiments. | Check channel-specific production requirements and who supplies compliant assets. |
| Measurement | Review results against the business outcomes and budget you choose. | Ask what can be measured, how attribution works, and what a channel test can establish. |
| Decision | Improve the connected workflow on supported channels. | Evaluate channel expansion alongside the work of improving existing advertising. |
Use the same scope when comparing costs. See Adsmith pricing.
Ask which placements and audiences are available to your business now. A channel announcement is not the same as usable inventory.
Choose a business outcome, measurement approach, and review window before committing budget. Compare reach and attention separately from acquired customers.
Include media, creative production, management, and measurement. Ask whether the same budget would be more useful improving the campaigns you already run.
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Get your Google and Meta experiment into market.
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Build the Google and Meta campaign alongside the creative.
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Run your own next campaign, not a media-infrastructure project.
VSGrowth ChannelMatch the channel plan to the work you want handled.
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Compare what the agents handle from the first brief to the next experiment.
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Connect the creative work to the buying decisions.
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Choose how you want to reach customers, then compare the work.