:root{--MainDark:#0C343D;--MainMid:#103E47;--MainLight:#154851;--SelectDark:#ECB652;--SelectMid:#F1C87D;--SelectLight:#F6DBA9;--AlertDark:#7A0019;--AlertMid:#9B4052;--AlertLight:#BC808C;--AccentDark:#62007A;--AccentMid:#B080BC;--AccentLight:#89409B;--NeutralDark:#2A2A2A;--NeutralMid:#3A3A3A;--NeutralLight:#959595;--NeutralInactive:#D9D9D9;--white:#fff;--ink:var(--MainDark);--ink-deep:var(--MainDark);--action:var(--SelectDark);--accent:var(--AccentMid);--paper:#fff;--muted:var(--NeutralMid);--line:var(--NeutralInactive);--surface-soft:color-mix(in srgb,var(--NeutralInactive) 24%,var(--white));--surface-warm:color-mix(in srgb,var(--SelectLight) 23%,var(--white));--surface-accent:color-mix(in srgb,var(--AccentMid) 22%,var(--white));--surface-notice:color-mix(in srgb,var(--AlertLight) 12%,var(--white));--creative-on-dark:color-mix(in srgb,var(--AccentMid) 82%,var(--white));--creative-line:color-mix(in srgb,var(--AccentMid) 40%,transparent);--line-on-dark:color-mix(in srgb,var(--NeutralInactive) 22%,transparent)}@font-face{font-family:'Lato';src:url('/assets/lato-400.woff2') format('woff2');font-weight:400;font-style:normal;font-display:swap}@font-face{font-family:'Lato';src:url('/assets/lato-700.woff2') format('woff2');font-weight:700;font-style:normal;font-display:swap}@font-face{font-family:'Reem Kufi';src:url('/assets/reem-kufi-latin.woff2') format('woff2');font-weight:400 700;font-style:normal;font-display:swap}@font-face{font-family:'Barlow Condensed';src:url('/assets/barlow-condensed-800.woff2') format('woff2');font-weight:800;font-style:normal;font-display:swap}:root{color-scheme:light;--font:'Lato',Arial,Helvetica,sans-serif;--display:'Reem Kufi',Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:5.5rem}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:1rem;line-height:1.55}a{color:inherit;text-decoration:none}button,input{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}img{display:block;max-width:100%;height:auto}h1,h2,h3,p{margin:0}button:focus-visible,a:focus-visible,summary:focus-visible{outline:3px solid var(--AccentDark);outline-offset:6px}.skip-link{position:fixed;top:0;left:1rem;z-index:100;background:var(--action);padding:1rem;transform:translateY(-110%)}.skip-link:focus{transform:none}.site-header{height:88px;background:var(--ink);color:var(--paper);display:flex;align-items:center;justify-content:space-between;padding:0 max(4vw,1.25rem);gap:2rem;border-bottom:0}.wordmark{display:flex;align-items:center;font-size:1.8rem;font-weight:800;letter-spacing:-.075em;line-height:1;white-space:nowrap}.desktop-nav,.nav-actions{display:flex;align-items:center;gap:2rem}.desktop-nav a{font-size:.875rem}.desktop-nav a:hover{color:var(--action)}.button{display:inline-flex;align-items:center;justify-content:center;gap:1.7rem;min-height:56px;padding:.9rem 1.5rem;border:1px solid transparent;font-size:.9375rem;font-weight:700;line-height:1.2;transition:background .2s,transform .2s;border-radius:4px}.button:hover{transform:translateY(-2px)}.button-action{background:var(--action);color:var(--ink)}.button-action:hover{background:var(--SelectMid)}.button-small{min-height:44px;padding:.75rem 1rem;gap:1.2rem}.hero{position:relative;min-height:calc(100svh - 88px);background:var(--ink);color:var(--paper);padding:2rem max(4vw,1.25rem) 1rem;display:flex;flex-direction:column;overflow:hidden}.hero h1{font-family:var(--display);font-size:clamp(5.75rem,13.9vw,13.5rem);line-height:.88;font-weight:900;letter-spacing:-.025em}.hero h1 span{color:var(--action)}.trust-strip{padding:2.4rem max(4vw,1.25rem) 2.8rem;border-bottom:1px solid var(--line);text-align:center}.trust-strip>p{font-size:.75rem;letter-spacing:.12em;color:var(--muted);margin-bottom:1.5rem}@media(min-width:1600px){.hero{min-height:900px}}@media(max-width:900px){.desktop-nav{gap:1rem}.nav-actions{gap:1rem}.hero h1{font-size:15vw}}@media(max-width:650px){html{scroll-padding-top:1rem}.site-header{height:76px;gap:1rem}.wordmark{font-size:1.55rem}.desktop-nav{display:none}.button-small{font-size:.875rem;gap:.75rem}.hero{min-height:calc(100svh - 76px);padding-top:1.5rem}.hero h1{font-size:20vw;line-height:.93;letter-spacing:-.02em}.trust-strip{padding-top:2rem;padding-bottom:2rem}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}.site-header{position:relative;z-index:20}.mobile-menu{display:none}.section{padding:6rem max(4vw,1.25rem)}.section h2{font-family:var(--display);font-size:clamp(3.7rem,6.8vw,6.7rem);line-height:.96;letter-spacing:-.015em;font-weight:800}.button span[aria-hidden]{font-size:1.3em}.product-copy{max-width:510px}.product-copy>p{color:var(--muted);max-width:400px;margin-top:1.5rem;font-size:1.0625rem;line-height:1.75}.product-copy>p+p{margin-top:1rem}.creative-showcase{margin:0;min-width:0}.creative-showcase figcaption{text-align:center;color:var(--muted);font-size:.875rem;line-height:1.7;margin:1rem auto 0}.creative-showcase figcaption>span{font-size:.75rem;color:var(--NeutralMid)}.workflow{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:2.5rem;border-top:1px solid var(--line);margin-top:4.5rem;padding-top:2rem}.workflow h3{font-size:1.125rem;letter-spacing:-.025em;line-height:1.3;margin:1rem 0 .8rem}.workflow p{color:var(--muted);line-height:1.7}.learning-section{background:var(--ink);color:var(--paper)}.learning-top{display:flex;gap:4rem;justify-content:space-between;align-items:flex-end;margin:3rem 0 4rem}.learning-top h2 span{color:var(--action)}.learning-top>p{color:var(--NeutralInactive);max-width:330px;font-size:1.0625rem;line-height:1.75}.learning-benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:3rem;margin-top:4rem}.learning-benefits h3{font-size:1.125rem;font-weight:600;margin-bottom:.8rem}.learning-benefits p{color:var(--NeutralInactive);line-height:1.75;max-width:360px}.quote-card{margin:0;padding:2.5rem;display:flex;flex-direction:column;border-radius:5px}.quote-card blockquote{margin:2rem 0;font-size:clamp(1.2rem,2.05vw,1.9rem);line-height:1.4;letter-spacing:-.035em}.quote-card figcaption{display:flex;align-items:center;gap:.85rem;font-size:.875rem;line-height:1.55;margin-top:auto}.quote-card figcaption>span:last-child{display:flex;flex-direction:column}.quote-card figcaption strong{font-weight:600}.quote-card figcaption a{border-bottom:1px solid transparent}.quote-card figcaption a:hover{border-color:currentColor}.avatar{object-fit:cover;object-position:center;border:1px solid color-mix(in srgb,var(--MainDark) 19%,transparent);border-radius:50%;display:grid;place-items:center;width:42px;height:42px;flex:0 0 42px;font-size:.75rem;letter-spacing:.04em}.price-card{border:1px solid var(--line);border-radius:5px;padding:2.5rem;display:flex;flex-direction:column}.managed{background:var(--surface-warm)}.price-card>.button{margin-top:auto;width:100%}.faq-section{display:grid;grid-template-columns:.8fr 1.2fr;gap:6rem;padding-top:1.5rem}.faq-intro h2{margin-top:2rem}.faq-intro>p{color:var(--muted);margin-top:1.5rem}.faq-list{border-top:1px solid var(--line)}.faq-list details{border-bottom:1px solid var(--line)}.faq-list summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:2rem;padding:1.5rem 0;cursor:pointer;font-size:1.0625rem;letter-spacing:-.025em;line-height:1.4;font-weight:500}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary>span{font-size:1.5rem;font-weight:400;transition:transform .2s}.faq-list details[open] summary>span{transform:rotate(45deg)}.faq-list details>div{color:var(--muted);padding:0 2.2rem 1.5rem 0;font-size:1rem;line-height:1.8}.faq-list a{color:var(--ink);text-decoration:underline}body:has(#demo-dialog[open]){overflow:hidden}@media(min-width:1600px){.section{padding-left:max(5vw,calc((100vw - 1440px)/2));padding-right:max(5vw,calc((100vw - 1440px)/2))}.product-copy>p{max-width:450px}}@media(max-width:1100px){.section{padding-top:4.5rem;padding-bottom:4.5rem}.workflow{gap:1.5rem}.quote-card{padding:2rem}.price-card{padding:2rem}.faq-section{gap:3rem;padding-top:1rem}.hero h1{font-weight:800}}@media(max-width:800px){.product-copy{max-width:none}.product-copy>p{max-width:560px}.product-copy h2{font-size:4.7rem}.workflow{grid-template-columns:1fr 1fr;margin-top:3rem;gap:2.5rem}.learning-top{align-items:start;flex-direction:column;gap:1.5rem;margin-bottom:2.5rem}.learning-top>p{max-width:520px}.learning-benefits{gap:1.5rem}.quote-card blockquote{font-size:1.3rem}.quote-card figcaption{font-size:.8125rem}.price-card{padding:1.5rem}.faq-section{grid-template-columns:1fr;gap:2.5rem}.faq-intro h2 br{display:none}.faq-intro h2{font-size:4rem}.faq-intro>p br{display:none}}@media(max-width:650px){.nav-actions{gap:.8rem}.mobile-menu{display:block}.mobile-menu>summary{list-style:none;display:grid;place-items:center;min-width:36px;min-height:44px;cursor:pointer;font-size:1.4rem;color:var(--paper)}.mobile-menu>summary::-webkit-details-marker{display:none}.mobile-menu[open]>summary{color:var(--action)}.mobile-menu nav{position:absolute;top:76px;left:0;right:0;background:var(--ink-deep);padding:1rem 1.25rem;display:grid;border-bottom:1px solid color-mix(in srgb,var(--white) 21%,transparent);box-shadow:0 18px 30px #0003}.mobile-menu nav a{padding:.8rem .25rem;font-size:1rem}.site-header{gap:.5rem}.hero h1{font-weight:800;font-size:18.8vw;line-height:.85}.section{padding:3.5rem 1.25rem}.section h2{font-size:clamp(3.5rem,14vw,5.3rem)}.product-copy h2{font-size:clamp(3.5rem,14vw,5rem)}.product-copy>p{font-size:1rem}.creative-showcase figcaption{font-size:.8125rem}.workflow{gap:2rem 1.3rem;margin-top:2.5rem;padding-top:1.5rem}.workflow h3{font-size:1.0625rem}.workflow p{font-size:.9375rem}.learning-top{margin-top:2.3rem}.learning-top>p{font-size:1rem}.learning-benefits{grid-template-columns:1fr;gap:1.5rem;margin-top:2.5rem}.learning-benefits article{padding-bottom:1.5rem;border-bottom:1px solid color-mix(in srgb,var(--white) 15%,transparent)}.learning-benefits article:last-child{padding-bottom:0;border:0}.learning-benefits h3{margin-bottom:.5rem}.learning-benefits p{max-width:none;font-size:1rem}.quote-card{padding:1.7rem}.quote-card blockquote{font-size:1.3rem;margin:1.5rem 0}.quote-card figcaption{font-size:.875rem}.price-card{padding:1.7rem}.price-card>.button{min-height:54px}.faq-section{padding-top:.5rem}.faq-intro h2{font-size:3.5rem}.faq-intro h2 br{display:block}.faq-list summary{padding:1.3rem 0;font-size:1rem;gap:1rem}.faq-list details>div{padding-right:1rem}}@media(max-width:370px){.wordmark{font-size:1.35rem}.nav-actions{gap:.4rem}.button-small{padding:.65rem .75rem;gap:.5rem}}@media(prefers-reduced-motion:no-preference){.hero h1{animation:hero-in .55s ease-out both}}@keyframes hero-in{from{opacity:.2;transform:translateY(12px)}to{opacity:1;transform:translateY(0)}}@keyframes aside-in{from{opacity:0;transform:translateY(5px) rotate(-7deg)}to{opacity:1;transform:translateY(0) rotate(-7deg)}}@media print{.site-header,.mobile-menu{display:none!important}.hero{min-height:0}.section{break-inside:avoid;padding:2rem}.hero h1{font-size:6rem}body{-webkit-print-color-adjust:exact;print-color-adjust:exact}}.desktop-nav{gap:1.6rem}.customer-attribution{display:flex;flex-direction:column;min-width:0}.customer-attribution strong{color:var(--ink)}.manifesto-row{display:grid;grid-template-columns:100px 1fr;padding:3rem 0;border-top:1px solid var(--line);gap:2rem}.manifesto-row>span{color:var(--NeutralMid);font-family:var(--display);font-size:3.5rem;line-height:1}.manifesto-row>div{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center}.manifesto-row h2{font-size:clamp(2.8rem,5vw,5rem)}.manifesto-row p{color:var(--muted);font-size:1.0625rem;line-height:1.85;max-width:440px}.resource-card{display:flex;flex-direction:column}.resource-card>p{font-size:1rem;line-height:1.7;color:var(--muted);margin-bottom:1.5rem}@media(max-width:1100px){.manifesto-row{grid-template-columns:70px 1fr}.manifesto-row>div{gap:2rem}}@media(max-width:1000px){.desktop-nav{display:none}.mobile-menu{display:block}.mobile-menu>summary{list-style:none;display:grid;place-items:center;min-width:40px;min-height:44px;cursor:pointer;font-size:1.4rem;color:var(--paper)}.mobile-menu>summary::-webkit-details-marker{display:none}.mobile-menu[open]>summary{color:var(--action)}.mobile-menu nav{position:absolute;top:88px;left:0;right:0;background:var(--ink-deep);padding:1rem max(4vw,1.25rem);display:grid;border-bottom:1px solid color-mix(in srgb,var(--white) 21%,transparent);box-shadow:0 18px 30px #0003}.mobile-menu nav a{padding:.8rem .25rem;font-size:1rem}}@media(max-width:800px){.manifesto-row{grid-template-columns:50px 1fr;gap:1.5rem}.manifesto-row>div{grid-template-columns:1fr;gap:1.5rem}.manifesto-row p{max-width:600px}.resource-card{display:grid;grid-template-columns:240px 1fr;gap:.7rem 1.5rem}.resource-card>p{margin:0}}@media(max-width:650px){.mobile-menu nav{top:76px}.mobile-menu>summary{min-width:32px}.nav-actions{gap:.5rem}.manifesto-row{grid-template-columns:28px 1fr;gap:.7rem;padding:2rem 0}.manifesto-row>span{font-size:1.6rem}.manifesto-row h2{font-size:clamp(2.5rem,10vw,4rem)}.manifesto-row p{font-size:1rem;line-height:1.8}.manifesto-row>div{gap:1rem}.resource-card{display:flex;gap:0}.resource-card>p{margin-bottom:1rem}}.hero h1{font-weight:800}.header-logo{width:198px;height:auto;display:block}.wordmark{letter-spacing:normal;flex-shrink:0}@media(max-width:650px){.header-logo{width:145px}.site-header{padding-left:1.25rem;padding-right:1.25rem}}@media(max-width:370px){.header-logo{width:120px}.site-header{gap:.25rem}.nav-actions{gap:.25rem}}h1,h2,h3{font-family:var(--display)}.hero h1{font-family:'Barlow Condensed',Impact,'Arial Narrow',sans-serif;font-weight:800}.section h2{font-size:clamp(2.7rem,4.7vw,4.8rem);line-height:1.08;font-weight:700;letter-spacing:-.04em}.workflow h3,.learning-benefits h3{line-height:1.35;font-weight:600}.manifesto-row h2{font-size:clamp(2.2rem,3.7vw,3.8rem)}@media(max-width:800px){.section h2{font-size:3.5rem}.manifesto-row h2{font-size:2.8rem}}@media(max-width:650px){.section h2{font-size:clamp(2.35rem,9.2vw,3.6rem);line-height:1.12}.manifesto-row h2{font-size:clamp(1.9rem,7.4vw,2.8rem)}}.customer-proof{padding-block:3rem 3.5rem;scroll-margin-top:100px}.customer-proof h2{font:500 clamp(1.75rem,2.7vw,2.5rem)/1.2 var(--display);letter-spacing:-.035em;margin:0 0 2.5rem}.customer-proof-grid{max-width:1320px;margin:0 auto;padding:0;list-style:none;text-align:left}.customer-proof-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px;align-items:stretch;grid-auto-flow:row dense;grid-auto-rows:var(--proof-row-height,124px);scroll-margin-top:110px}.customer-proof-card{min-width:0;background:color-mix(in srgb,var(--NeutralMid) 3%,var(--surface-soft));border:1px solid transparent;border-radius:14px}.customer-proof-card--quote{grid-column:span 2;grid-row:span 2}.customer-card-link{display:flex;align-items:center;justify-content:center;height:auto;min-width:0;padding:20px;border-radius:inherit}.customer-mark{display:flex;align-items:center;justify-content:center;width:100%;min-width:0;min-height:48px}.customer-mark img{width:100%;max-width:180px;max-height:65px;object-fit:contain;filter:grayscale(1);mix-blend-mode:multiply;transition:filter .25s ease}.customer-mark img.logo-invert{filter:grayscale(1) invert(1)}.customer-mark img.logo-centered{width:130px;height:65px;object-fit:cover}.customer-mark img.logo-square{width:65px;height:65px}.customer-mark img.logo-soax{max-width:130px}.customer-proof-card--quote .customer-card-link{display:block;height:auto;padding:clamp(1.25rem,2vw,1.65rem)}.customer-proof-card figure{width:100%;min-width:0;margin:0}.customer-proof-card--quote .customer-mark{justify-content:center;min-height:0;margin-bottom:1rem}.customer-proof-card--quote .customer-mark img{width:auto;max-width:165px;height:auto;max-height:42px}.customer-proof-card blockquote{font-size:clamp(1.0625rem,1.25vw,1.2rem);line-height:1.5;letter-spacing:-.02em;margin:0 0 1.15rem;text-wrap:pretty}.customer-proof-card figcaption{display:flex;align-items:center;gap:.7rem;font-size:.75rem;line-height:1.5}.customer-proof-card figcaption .avatar{width:38px;height:38px;flex-shrink:0}.customer-proof-card figcaption>span{display:flex;flex-direction:column}.customer-proof-card figcaption strong{font-weight:700}@media(max-width:1000px){.customer-proof-grid{grid-template-columns:repeat(4,minmax(0,1fr))}}@media(max-width:650px){.customer-proof{padding-block:2.5rem}.customer-proof-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.customer-card-link{min-height:88px;padding:14px}.customer-proof-card--quote .customer-card-link{min-height:0;padding:1.5rem}.customer-proof-card blockquote{font-size:1.15rem}.customer-proof-card figcaption{font-size:.8125rem}.customer-mark img{max-height:56px}.customer-mark img.logo-square{width:56px;height:56px}}@media(prefers-reduced-motion:reduce){.customer-mark img{transition:none}}.customer-proof-card{transition:border-color .2s ease,box-shadow .2s ease,background .2s ease}.customer-proof-card .avatar{filter:grayscale(1);transition:filter .25s ease}@media(prefers-reduced-motion:reduce){.customer-proof-card,.customer-proof-card .avatar{transition:none}}.customer-mark:has(.logo-brandau){height:65px;overflow:hidden}.customer-proof-card:not(.customer-proof-card--quote) .customer-card-link{height:108px;min-height:108px;padding:18px}.customer-proof-card blockquote{display:flex;align-items:center;min-height:4.5em}@media(max-width:650px){.customer-proof-card:not(.customer-proof-card--quote) .customer-card-link{height:96px;min-height:96px;padding:14px}}.customer-proof-card{height:100%}.customer-proof-card .customer-card-link{height:100%;min-height:0}.customer-proof-card:not(.customer-proof-card--quote) .customer-card-link{height:100%;min-height:0}.customer-proof-card--quote .customer-card-link{display:flex;align-items:center}.customer-community{grid-column:span 4;grid-row:span 2;min-width:0;overflow:hidden;border-radius:14px;background:color-mix(in srgb,var(--NeutralMid) 3%,var(--surface-soft));padding:22px 28px;display:flex;flex-direction:column;gap:18px}.customer-community h3{font:400 clamp(1.1rem,1.5vw,1.4rem)/1.3 var(--font);margin:0;text-align:center}.customer-community-mosaic{flex:1;min-height:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px 18px;align-items:center}.customer-community-mosaic span{min-width:0;display:flex;align-items:center;justify-content:center}.customer-community-mosaic img{width:100%;height:36px;object-fit:contain;filter:grayscale(1);opacity:.68;mix-blend-mode:multiply}.customer-community-mosaic img.logo-invert{filter:grayscale(1) invert(1)}@media(max-width:1000px){.customer-community{grid-column:span 2;padding:18px;gap:14px}.customer-community-mosaic{grid-template-columns:repeat(4,minmax(0,1fr));gap:8px 12px}.customer-community-mosaic img{height:28px}}@media(max-width:650px){.customer-community{grid-column:span 2;min-height:260px}}.customer-community-mosaic img{transition:filter .65s ease,opacity .65s ease}.customer-community-mosaic span:hover img{filter:none;opacity:1;mix-blend-mode:normal}.customer-community-mosaic span:hover img.logo-invert{filter:invert(1);mix-blend-mode:multiply}@media(prefers-reduced-motion:reduce){.customer-community-mosaic img{transition:none}}.customer-community-mosaic span:hover img{transition-duration:.16s}@media(max-width:370px){.site-header:has(.pricing-quick-links){display:grid;grid-template-columns:minmax(0,1fr) auto;height:auto;padding-block:8px;gap:4px 12px}.site-header:has(.pricing-quick-links) .wordmark{grid-row:1;grid-column:1}.site-header:has(.pricing-quick-links) .nav-actions{display:contents}.site-header:has(.pricing-quick-links) .enter-button{grid-row:1;grid-column:2}.site-header:has(.pricing-quick-links) .pricing-quick-links{grid-row:2;grid-column:1/-1;justify-content:center;gap:24px;margin:0}.site-header:has(.pricing-quick-links) .pricing-quick-links a{display:inline-flex;align-items:center;min-height:44px;padding-inline:8px}}.onboarding-preview{background:var(--surface-soft);color:var(--MainDark);padding:28px 4vw 48px;text-align:center}.onboarding-preview h2{font:700 clamp(30px,3.4vw,54px)/1.13 var(--display);margin:0 auto 34px;max-width:1000px}.onboarding-preview h2 span{color:var(--AccentDark);white-space:nowrap}.onboarding-journey{display:grid;grid-template-columns:repeat(3,1fr);max-width:1100px;margin:auto;gap:40px}.onboarding-journey article{position:relative}.onboarding-journey article+article:before{content:'→';position:absolute;left:-32px;top:66px;font:400 30px var(--font);color:#8a9698}.onboarding-journey h3{font:700 24px/1.2 var(--font);margin:0 0 10px}.onboarding-journey p{font:400 16px/1.6 var(--font);margin:0;color:#4d5c5f}.onboarding-preview-action{display:flex;align-items:center;justify-content:center;gap:24px;margin:35px 0 14px;font:700 22px var(--font)}.onboarding-preview-action .button{border-radius:99px;border:2px solid white;min-width:125px;min-height:45px;padding:12px 24px;background:var(--SelectMid);color:var(--MainDark);font:700 14px var(--font)}@media(max-width:650px){.onboarding-preview{padding:24px 6vw 35px}.onboarding-preview h2{font-size:32px;line-height:1.2}.onboarding-preview h2 span{display:block;margin-top:8px}.onboarding-journey{grid-template-columns:1fr;gap:35px}.onboarding-journey article+article:before{display:none}.onboarding-preview-action{font-size:19px;gap:15px}}.onboarding-preview{padding-top:55px;scroll-margin-top:88px}.onboarding-preview{background:var(--MainDark);color:var(--white);padding-bottom:56px}.onboarding-preview h2 span{color:var(--SelectMid)}.onboarding-journey p{color:var(--NeutralInactive)}.onboarding-journey article+article:before{color:var(--SelectMid)}.journey-emoji{display:flex;align-items:center;justify-content:center;min-height:170px;margin:0 auto 24px;font:400 clamp(100px,10vw,140px)/1.2 "Apple Color Emoji","Segoe UI Emoji","Noto Color Emoji",sans-serif}@media(max-width:650px){.journey-emoji{min-height:140px;font-size:110px;margin-bottom:18px}}.onboarding-preview{padding-top:clamp(72px,7vw,100px);padding-bottom:clamp(72px,7vw,100px)}.onboarding-preview h2{margin-bottom:56px}.onboarding-journey h3{margin-bottom:18px}.onboarding-preview-action{margin-top:56px;margin-bottom:0}@media(max-width:650px){.onboarding-preview h2{margin-bottom:40px}.onboarding-journey{row-gap:52px}.onboarding-preview-action{margin-top:44px}}.pricing-proposal{padding:28px 4vw 48px;background:#f0f3f2;color:var(--MainDark);scroll-margin-top:85px}.pricing-proposal-inner{max-width:1120px;margin:auto;text-align:center}.pricing-proposal :is(h1,h2){font:700 clamp(34px,4vw,58px)/1.15 var(--display);margin:0 0 14px}@media(max-width:700px){.pricing-proposal{padding:25px 6vw 35px}}.budget-sentence{display:flex;justify-content:center;align-items:center;flex-wrap:wrap;gap:12px;font:400 clamp(20px,2.6vw,28px)/1.4 var(--font);margin:30px 0}.budget-amount{display:flex;align-items:center;gap:4px;background:white;border:1px solid #a9bcbd;border-radius:10px;padding:8px 14px}.budget-amount input{width:145px;min-width:0;border:0;background:none;font:700 28px/1.2 var(--font);color:var(--MainDark)}.budget-sentence select{border:1px solid #a9bcbd;background:white;border-radius:10px;padding:10px 14px;font:700 22px var(--font);color:var(--MainDark)}.budget-sentence select:focus,.budget-sentence select:focus-visible{outline:none;border-color:var(--AccentDark);box-shadow:0 0 0 1px var(--AccentDark)}.budget-sentence .budget-amount input:focus,.budget-sentence .budget-amount input:focus-visible{outline:none}.budget-sentence .budget-amount:focus-within{border-color:var(--AccentDark);box-shadow:0 0 0 1px var(--AccentDark)}.budget-results{border-radius:18px;overflow:hidden;border:1px solid #cbd7d7;background:white}.budget-total{display:flex;justify-content:center;align-items:baseline;gap:14px;flex-wrap:wrap;background:var(--MainDark);color:white;padding:24px;font:400 18px/1.4 var(--font)}.budget-total strong{font:700 clamp(34px,4vw,48px)/1.2 var(--display);color:var(--SelectMid)}.budget-creative{display:grid;grid-template-columns:1.3fr 1fr;align-items:center;text-align:left;gap:35px;padding:26px 0;border-bottom:1px solid #cbd7d7}.budget-creative h3{font:700 24px/1.5 var(--font);margin:5px 0}.budget-creative h3 small{display:block;font:400 14px var(--font)}.budget-creative p{font:400 14px/1.6 var(--font);color:#526367;margin:8px 0}@media(max-width:650px){.budget-creative{grid-template-columns:1fr;gap:12px}.budget-amount input{width:110px;font-size:24px}.budget-sentence{gap:10px;font-size:21px}.budget-sentence select{font-size:20px}.budget-total{gap:8px}}.budget-sentence select{appearance:none;padding:10px 44px 10px 18px;background:#fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='9' viewBox='0 0 14 9'%3E%3Cpath d='m2 2 5 5 5-5' fill='none' stroke='%23364e54' stroke-width='1.7' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") no-repeat right 16px center;min-width:122px}.budget-amount input{width:175px}@media(max-width:650px){.budget-amount input{width:145px}}.budget-amount input{width:3ch;max-width:65vw;min-width:1ch;padding:0}.budget-sentence select{min-width:0;width:auto}.budget-summary{display:grid;grid-template-columns:1fr 1fr;background:var(--MainDark);color:#fff;padding:30px 0}.budget-summary .budget-total{flex-direction:column;align-items:center;justify-content:center;gap:5px;padding:10px 24px;background:transparent}.budget-summary .budget-total strong{font-size:clamp(38px,4.5vw,58px)}.budget-summary .budget-creative{display:flex;flex-direction:column;justify-content:center;align-items:center;gap:8px;padding:10px 24px;border-bottom:0;border-left:1px solid #ffffff30;text-align:center}.budget-summary .budget-creative h3{margin:0;font:400 21px/1.5 var(--font);display:flex;flex-direction:column;gap:1px}.budget-summary .budget-creative b{color:var(--SelectMid);font-weight:700}.budget-summary .budget-creative p{font-size:12px;color:#fff;opacity:.7;margin:0}@media(max-width:600px){.budget-summary{grid-template-columns:1fr;padding:15px 22px}.budget-summary .budget-total{padding:10px 0 22px}.budget-summary .budget-creative{border-left:0;border-top:1px solid #ffffff30;padding:22px 0 10px}.budget-sentence{gap:8px}.budget-amount input{font-size:24px}}.budget-summary .budget-creative h3>span{display:flex;align-items:center;gap:7px}.budget-media-icon{width:23px;height:23px;fill:none;stroke:white;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;margin-right:4px;flex:none}.budget-summary .budget-creative h3{gap:9px}.budget-month-tab{display:table;margin:0 auto;background:var(--AccentDark);color:white;padding:9px 25px;border-radius:12px 12px 0 0;font:700 12px/1.4 var(--font);letter-spacing:.13em}.budget-summary{grid-template-columns:repeat(3,minmax(0,1fr))}.budget-summary .budget-total strong{font-size:clamp(30px,4vw,48px)}.budget-result-label{font:700 18px/1.3 var(--font);color:white;margin-bottom:12px}.budget-outcome{display:flex;flex-direction:column;justify-content:center;align-items:center;border-left:1px solid #ffffff30;padding:10px 18px;gap:5px;text-align:center}.budget-outcome strong{font:700 clamp(25px,3vw,36px)/1.2 var(--display);color:var(--SelectMid)}.budget-outcome p{font:400 15px/1.4 var(--font);margin:4px 0}.budget-outcome small{font:400 11px/1.4 var(--font);color:#ffffffb3}.budget-summary .budget-creative{padding:10px 16px}.budget-summary .budget-creative h3{font-size:19px}@media(max-width:650px){.budget-summary{grid-template-columns:1fr;padding:15px 22px}.budget-outcome{border-left:0;border-top:1px solid #ffffff30;padding:22px 0 10px}.budget-summary .budget-creative{border-left:0;border-top:1px solid #ffffff30;padding:22px 0}.budget-summary .budget-total{padding:10px 0 22px}}.budget-summary .budget-total strong{font-size:clamp(40px,5vw,62px)}.budget-outcome p{color:#e0eff5;font-size:17px;line-height:1.55}.budget-summary .budget-creative h3{font-size:18px;gap:7px}.budget-summary .budget-creative{align-items:center}.budget-summary .budget-creative h3>span{white-space:nowrap}.budget-results{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));background:white}.budget-breakdown,.budget-summary{display:contents}.budget-breakdown>div,.budget-summary>.budget-total,.budget-summary>.budget-creative,.budget-summary>.budget-outcome{display:flex;flex-direction:column;align-items:center;justify-content:flex-start;gap:0;padding:28px 18px;text-align:center;min-width:0;border:0;border-radius:0}.budget-breakdown>div>span,.budget-summary .budget-result-label{font:700 18px/1.35 var(--font);letter-spacing:0;margin:0 0 22px;opacity:1}.budget-summary>.budget-total,.budget-summary>.budget-creative,.budget-summary>.budget-outcome{background:var(--MainDark);color:white;border-top:1px solid #ffffff26}.budget-summary>.budget-creative,.budget-summary>.budget-outcome{border-left:1px solid #ffffff26}.budget-summary .budget-total strong{margin:auto 0;font-size:clamp(36px,4.5vw,58px)}.budget-summary .budget-creative h3{margin:auto 0;font-size:18px}.budget-outcome strong{margin:auto 0 10px}.budget-outcome p{margin:0 auto auto}.budget-summary .budget-result-label{color:white}.budget-results .budget-media-icon{width:21px;height:21px}@media(max-width:650px){.budget-results{grid-template-columns:1fr}.budget-breakdown>div,.budget-summary>.budget-total,.budget-summary>.budget-creative,.budget-summary>.budget-outcome{padding:24px 18px;border-left:0}.budget-summary .budget-total strong{margin:0}.budget-breakdown>div>span,.budget-summary .budget-result-label{margin-bottom:16px}}.budget-breakdown>div>span,.budget-summary .budget-result-label{text-transform:uppercase;font-size:16px;letter-spacing:.055em}.budget-month-tab{font:400 clamp(20px,2.6vw,28px)/1.4 var(--font);letter-spacing:0;text-transform:none;padding:10px 30px}.budget-month-tab{font:700 clamp(24px,2.6vw,30px)/1.3 var(--display);text-transform:uppercase;letter-spacing:0;padding:12px 30px}.wg-preview-cta{display:flex;align-items:center;justify-content:flex-end;gap:20px;padding-left:24px}.wg-preview-cta strong{font:700 clamp(19px,2.2vw,26px)/1.3 var(--display)}.wg-preview-cta .button{padding:12px 28px;min-height:46px;flex:none}@media(max-width:650px){.wg-preview-cta{padding-left:0;gap:14px}.wg-preview-cta strong{font-size:20px}}.budget-seventh-row{display:grid;grid-template-columns:1fr 2fr;align-items:center}.budget-white-glove{display:flex;flex-direction:column;align-items:center;justify-content:flex-start;min-height:180px;padding:28px 18px;border:1px solid #d4dfdf;border-top:0;border-radius:0 0 16px 16px;background:white;color:var(--MainDark);text-align:center}.budget-white-glove .budget-result-label{font:700 16px/1.35 var(--font);letter-spacing:.055em;text-transform:uppercase;color:var(--MainDark);margin:0 0 20px}.budget-white-glove .budget-result-label::after{content:"";display:block;width:32px;height:1px;background:currentColor;opacity:.35;margin:12px auto 0}.budget-results{border-bottom-left-radius:0}.wg-toggle{display:flex;align-items:center;gap:12px;cursor:pointer;position:relative;font:700 18px var(--font)}.wg-toggle input{position:absolute;width:48px;height:28px;opacity:0;margin:0;cursor:pointer}.wg-switch-track{width:48px;height:28px;border-radius:20px;background:#c2ccce;border:1px solid #9baeb1;position:relative;transition:background .2s}.wg-switch-track::after{content:"";position:absolute;width:20px;height:20px;top:3px;left:3px;border-radius:50%;background:white;box-shadow:0 1px 3px #0002;transition:transform .2s}.wg-toggle input:checked+.wg-switch-track{background:var(--MainDark)}.wg-toggle input:checked+.wg-switch-track::after{transform:translateX(20px)}.wg-toggle input:focus-visible+.wg-switch-track{outline:2px solid var(--AccentDark);outline-offset:4px}.budget-white-glove p{font:400 14px/1.4 var(--font);margin:15px 0 0}.budget-white-glove p[hidden]{display:none}.budget-seventh-row>.wg-preview-cta{padding-top:24px;padding-bottom:24px}@media(max-width:650px){.budget-seventh-row{grid-template-columns:1fr}.budget-white-glove{border-radius:0 0 16px 16px;min-height:160px}.budget-seventh-row>.wg-preview-cta{justify-content:flex-end}.budget-results{border-bottom-right-radius:0}}@media(prefers-reduced-motion:reduce){.wg-switch-track,.wg-switch-track::after{transition:none}}.budget-creative-help [role="tooltip"]{position:absolute;z-index:5;top:calc(100% + 12px);right:0;width:max-content;max-width:min(360px,calc(100vw - 48px));padding:10px 14px;border-radius:8px;background:var(--MainDark);color:white;box-shadow:0 4px 16px #0002;font:400 14px/1.5 var(--font);letter-spacing:0;text-transform:none;text-align:left;visibility:hidden;opacity:0;pointer-events:none}.budget-creative-help:hover [role="tooltip"],.budget-creative-help:focus-within [role="tooltip"]{visibility:visible;opacity:1}.budget-summary .budget-total small{font:400 13px/1.5 var(--font);color:#ffffffb3;margin-top:auto}.budget-breakdown small,.budget-summary .budget-total small,.budget-outcome p,.budget-white-glove p{font:400 13px/1.5 var(--font);letter-spacing:0;text-align:center;margin:16px 0 0;color:#56696c}.budget-summary .budget-total small,.budget-outcome p{color:#ffffffb3}.budget-white-glove .budget-result-label a{color:inherit;text-decoration:none}.budget-white-glove .budget-result-label a:hover{text-decoration:underline;text-underline-offset:4px}.budget-results{overflow:visible}.budget-cost-help{position:relative;margin:auto 0}.budget-cost-trigger{border:0;padding:0;background:none;color:var(--SelectMid);cursor:help}.budget-cost-trigger [data-budget-output="total"]{text-decoration:underline dotted var(--AccentMid);text-decoration-thickness:2px;text-underline-offset:9px}.budget-cost-trigger:focus-visible{outline:2px solid white;outline-offset:7px;border-radius:3px}.budget-cost-breakdown{position:absolute;left:50%;transform:translateX(-50%);top:100%;padding:18px 20px;width:320px;max-width:calc(100vw - 48px);z-index:30;background:white;color:var(--MainDark);border:1px solid #ccd6d6;border-radius:12px;box-shadow:0 8px 30px #0003;visibility:hidden;opacity:0;text-align:left}.budget-cost-help:hover .budget-cost-breakdown,.budget-cost-help:focus-within .budget-cost-breakdown,.budget-cost-help[data-open] .budget-cost-breakdown{visibility:visible;opacity:1}.budget-cost-breakdown .cost-breakdown-title{font:700 15px/1.4 var(--font);margin:0 0 14px}.budget-cost-breakdown>div{display:grid;grid-template-columns:1fr auto;gap:4px 12px;padding:12px 0;border-top:1px solid #dce3e3}.budget-cost-breakdown>div[hidden]{display:none}.budget-cost-breakdown>div>span{font:700 14px/1.4 var(--font);text-transform:uppercase;letter-spacing:.04em}.budget-summary .budget-cost-breakdown strong{font:700 18px/1.3 var(--font);color:var(--MainDark);margin:0}.budget-summary .budget-cost-breakdown small{grid-column:1/-1;font:400 13px/1.5 var(--font);color:#56696c;margin:0;text-align:left}.budget-summary>.budget-total{border-top-left-radius:16px}.budget-summary>.budget-outcome{border-top-right-radius:16px}@media(max-width:650px){.budget-cost-breakdown{left:50%}.budget-summary>.budget-outcome{border-top-right-radius:0}.budget-summary>.budget-total{border-top-right-radius:16px}}.homepage-decision-faq{display:block;max-width:1000px;margin:0 auto;padding:70px 30px 20px}.homepage-decision-faq .faq-intro{text-align:center;margin-bottom:34px}.homepage-decision-faq .faq-intro h2{font-size:clamp(34px,5vw,54px);margin:0}.homepage-decision-faq .faq-intro>p{font:400 18px/1.5 var(--font);margin:14px 0 0}.homepage-decision-faq .faq-list summary{font:700 clamp(17px,2vw,20px)/1.4 var(--font);padding:22px 0}.homepage-decision-faq .faq-list details>div{padding:0 36px 24px 0;max-width:850px}.homepage-decision-faq .faq-list p{font:400 17px/1.7 var(--font);margin:0}.homepage-decision-faq details{scroll-margin-top:100px}@media(max-width:650px){.homepage-decision-faq{padding:48px 22px 16px}.homepage-decision-faq .faq-list p{font-size:16px}}.budget-cost-help[data-dismissed] .budget-cost-breakdown{visibility:hidden;opacity:0}.homepage-decision-faq .faq-intro{position:static;top:auto}.closing-option{position:relative;padding:30px 5vw 50px}.closing-option-content{max-width:1050px;margin:auto;text-align:center}.closing-option h2{font:700 clamp(36px,5vw,64px)/1.15 var(--display);margin:0 0 20px;letter-spacing:-.02em}.closing-option p{font:400 clamp(18px,2.2vw,24px)/1.5 var(--font);margin:0 0 28px}.closing-option-action{display:flex;justify-content:center;align-items:center;gap:24px}.closing-option-action strong{font:700 clamp(20px,2.4vw,28px)/1.3 var(--display)}.closing-option-action .button{min-height:46px;padding:12px 32px}@media(max-width:650px){.closing-option{padding:24px 24px 40px}.closing-option-action{flex-direction:column;gap:18px}}.closing-final{padding:64px 5vw}.footer-review-brand img{object-fit:contain}.footer-review-brand p{font:400 16px/1.5 var(--font);margin:16px 0}@media(max-width:650px){.closing-final{padding:48px 24px}.footer-review-brand{grid-column:1/-1}}.closing-final{background:var(--MainDark);color:#fff}.closing-final .button{background:var(--SelectMid);color:var(--MainDark);border-color:#fff}.footer-review-social{display:flex;gap:24px;margin-top:32px}.footer-review-social svg{display:block}.budget-period-group{display:inline-flex;align-items:center;gap:10px;white-space:nowrap}.budget-summary .budget-outcome .budget-metric>strong{font:700 clamp(36px,4.5vw,58px)/1.2 var(--display)}.budget-summary .budget-creative h3{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 18px;width:100%;max-width:320px}.budget-summary .budget-creative h3>span{display:grid;grid-template-columns:28px minmax(0,1fr);justify-content:start;align-items:center;gap:5px 12px;min-width:0;white-space:normal}.budget-summary .budget-creative h3 b{grid-column:2;grid-row:1;justify-self:start;text-align:left;font:700 clamp(22px,2.4vw,30px)/1.15 var(--font);overflow-wrap:anywhere}.budget-summary .budget-asset-name{grid-column:2;grid-row:2;justify-self:start;text-align:left;font:400 15px/1.35 var(--font);color:var(--white)}.budget-summary .budget-creative .budget-media-icon{grid-column:1;grid-row:1/3;align-self:center;width:28px;height:28px;margin:0}.budget-summary .budget-result-label{color:var(--creative-on-dark);font-weight:700;letter-spacing:.04em;text-transform:uppercase}.budget-seventh-row>.wg-preview-cta{justify-content:center;padding-inline:0}.budget-summary .budget-creative h3{grid-template-columns:repeat(2,max-content);justify-content:center;column-gap:clamp(24px,3vw,44px);width:100%;max-width:none}.budget-summary .budget-creative h3>span{grid-template-columns:28px max-content;column-gap:14px}.closing-final{padding:clamp(64px,6.5vw,88px) max(24px,5vw)}.closing-final .closing-option-content{display:flex;flex-direction:column;align-items:center;gap:clamp(28px,3vw,40px)}.closing-final h2{margin:0;text-wrap:balance}:root{--section-space:clamp(56px,6.5vw,88px);--section-heading-gap:clamp(28px,3vw,40px);--section-content-gap:clamp(32px,3.5vw,48px)}.pricing-proposal{padding-block:var(--section-space)}.pricing-proposal :is(h1,h2){margin:0 0 var(--section-heading-gap)}.pricing-proposal .budget-sentence{margin:0 0 var(--section-content-gap)}.budget-summary>.budget-total,.budget-summary>.budget-creative,.budget-summary>.budget-outcome{display:grid;grid-template-columns:minmax(0,1fr);grid-template-rows:auto 1fr;justify-items:center;align-items:stretch;row-gap:24px;padding:28px 20px}.budget-summary .budget-result-label{margin:0}.budget-summary .budget-creative h3{margin:0;row-gap:24px;column-gap:28px;width:max-content;max-width:100%;align-self:center}.budget-summary .budget-metric{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:20px;min-width:0}.budget-summary .budget-metric .budget-cost-help{margin:0}.budget-summary .budget-cost-trigger{display:block}.budget-summary .budget-cost-trigger>strong,.budget-summary .budget-metric>strong{display:block;margin:0;font:700 clamp(36px,4.5vw,58px)/1.2 var(--display)}.budget-summary .budget-metric>small,.budget-summary .budget-metric>p{margin:0;font:400 13px/1.5 var(--font);color:#ffffffb3;text-align:center}.budget-white-glove{padding:32px 24px}.budget-white-glove .budget-result-label::after{display:none}.homepage-decision-faq{padding-top:var(--section-space);padding-bottom:var(--section-space)}.homepage-decision-faq .faq-intro{margin-bottom:var(--section-heading-gap)}.onboarding-preview{padding-block:var(--section-space)}.customer-proof{padding-block:var(--section-space)}.closing-final{padding-block:var(--section-space)}@media(max-width:850px){.budget-results,.budget-seventh-row{grid-template-columns:1fr}.budget-summary>.budget-total,.budget-summary>.budget-creative,.budget-summary>.budget-outcome{border-left:0}.budget-summary>.budget-total{border-top-right-radius:16px}.budget-summary>.budget-outcome{border-top-right-radius:0}.budget-white-glove{border-radius:0 0 16px 16px}.budget-results{border-bottom-right-radius:0}}.budget-sentence .budget-amount,.budget-sentence .budget-amount input,.budget-sentence select{font-family:inherit;font-size:inherit;line-height:inherit;letter-spacing:inherit}.budget-sentence .budget-amount input,.budget-sentence select{font-weight:700}.budget-creative-info{border:0;background:none;color:inherit;padding:0 0 0 5px;font:inherit;cursor:pointer}.budget-creative-info:focus-visible{outline:2px solid white;outline-offset:3px;border-radius:2px}.budget-creative-note{position:fixed;z-index:100;width:min(320px,calc(100vw - 32px));padding:20px;border:1px solid #cad6d3;border-radius:12px;color:var(--MainDark);background:#fff;font:400 15px/1.65 var(--font);box-shadow:0 8px 30px #0003;inset:auto;margin:0;text-align:left}.budget-creative-note[hidden]{display:none}.budget-creative-note strong{display:block;margin-bottom:8px;font-weight:700}.budget-creative-note p{margin:0;color:inherit;font:inherit}.budget-summary .budget-cost-help,.budget-summary .budget-cost-trigger{width:100%;min-width:0}.budget-summary .budget-cost-trigger>strong{white-space:nowrap}.budget-summary .budget-creative h3{width:100%;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:18px;max-width:350px}.budget-summary .budget-creative h3>span{grid-template-columns:24px minmax(0,1fr);column-gap:9px}.budget-summary .budget-creative .budget-media-icon{width:24px;height:24px}.budget-summary .budget-creative h3 b{display:block;justify-self:stretch;min-width:0;white-space:nowrap;overflow-wrap:normal;font-variant-numeric:tabular-nums}.adsmith-pen-home .budget-seventh-row{grid-template-columns:repeat(3,minmax(0,1fr))}.home-pricing-link{display:flex;align-items:center;justify-content:center;padding:24px 12px;text-align:center}.home-pricing-link a{font:700 18px/1.4 var(--font);color:var(--MainDark);text-decoration:underline;text-underline-offset:5px}.home-pricing-link a:focus-visible{outline:2px solid var(--AccentDark);outline-offset:5px;border-radius:3px}.adsmith-pen-home .budget-seventh-row>.wg-preview-cta{justify-content:center;min-width:0;padding-inline:12px}.adsmith-pen-home .budget-seventh-row>.wg-preview-cta .button{max-width:100%;white-space:normal;text-align:center}@media(max-width:850px){.adsmith-pen-home .budget-seventh-row{grid-template-columns:1fr}.home-pricing-link{padding-bottom:0}}.budget-summary .budget-creative h3{width:max-content;max-width:100%;grid-template-columns:repeat(2,minmax(0,max-content));justify-content:center;justify-self:center;justify-items:start;column-gap:28px}.budget-summary .budget-creative h3>span{width:100%;min-width:0;max-width:100%;grid-template-columns:24px minmax(0,1fr);justify-self:stretch}.budget-month-tab{max-width:100%;padding:12px clamp(16px,3vw,30px);font-size:clamp(18px,2.3vw,30px);white-space:nowrap}.fid-proposal,#fid-definition{--fid-accent:color-mix(in srgb,var(--MainLight) 55%,white)}.fid-proposal{scroll-margin-top:96px;background:var(--AccentDark);color:#fff;padding:clamp(64px,6vw,88px) max(4vw,1.25rem);font-family:var(--font)}.fid-inner{max-width:1072px;margin:auto;text-align:center}.fid-proposal h2{font:700 clamp(2.6rem,5vw,4.8rem)/1.1 var(--display);letter-spacing:-.025em;margin:0 auto clamp(36px,3.5vw,48px);max-width:none}.fid-heading-line{display:block;white-space:nowrap}#fid-trigger{font:inherit;color:var(--SelectDark);letter-spacing:inherit;line-height:inherit;background:none;border:0;padding:0;cursor:help;text-align:left}#fid-trigger span{display:inline-block;white-space:nowrap;background-image:linear-gradient(to right,var(--fid-accent) 50%,transparent 0%);background-position:0 100%;background-repeat:repeat-x;background-size:6px 3px;padding-bottom:2px;animation:fid-conveyor 2s linear infinite}#fid-trigger.engaged span{animation-play-state:paused}#fid-trigger:focus-visible{outline:2px solid #fff;outline-offset:7px;border-radius:3px}@keyframes fid-conveyor{from{background-position:0 100%}to{background-position:12px 100%}}.fid-flow{display:grid;grid-template-columns:repeat(3,minmax(0,232px));justify-content:center;align-items:stretch;gap:48px;list-style:none;padding:0;margin:0}.fid-card{position:relative;display:grid;grid-template-rows:48px auto;justify-items:center;align-content:start;gap:24px;padding:32px 20px;background:var(--MainMid);border:1px solid var(--fid-accent);border-radius:12px;box-shadow:0 8px 24px #00000012}.fid-card>svg{width:48px;height:48px;fill:none;stroke:var(--SelectDark);stroke-width:2;stroke-linecap:round;stroke-linejoin:round}.fid-card p{font:700 21px/1.4 var(--font);color:#fff;margin:0;text-wrap:balance}.fid-arrow{position:absolute;right:-41px;top:calc(50% - 12px);width:32px;height:24px}.fid-arrow svg{display:block;width:32px;height:24px;fill:none;stroke:var(--fid-accent);stroke-width:2;stroke-linecap:round;stroke-linejoin:round}#fid-definition{position:fixed;z-index:1000;box-sizing:border-box;width:max-content;max-width:calc(100vw - 32px);background:#0C343D;color:#fff;border-radius:8px;padding:12px 16px;box-shadow:0 4px 10px #0003;border:1px solid var(--fid-accent);font:400 14px/1.5 var(--font)}#fid-definition[hidden]{display:none}#fid-definition strong{display:block;font:700 22px/1.3 var(--display);margin-bottom:8px}#fid-definition em{margin-right:6px}.fid-static-definition{max-width:40rem;margin:24px auto 0;font:400 16px/1.5 var(--font)}@media(max-width:850px){.fid-flow{grid-template-columns:minmax(0,232px);gap:40px}.fid-card{padding:28px 20px;gap:20px;grid-template-rows:40px auto}.fid-card p{font-size:20px}.fid-card>svg{width:40px;height:40px}.fid-arrow{right:calc(50% - 16px);top:auto;bottom:-33px;transform:rotate(90deg)}}@media(max-width:650px){.fid-proposal{padding:48px 24px}.fid-proposal h2{font-size:clamp(19px,6.2vw,40px);margin-bottom:32px}}@media(pointer:coarse){#fid-trigger{min-height:44px}}.motion-is-off #fid-trigger span{animation:none}@media(prefers-reduced-motion:reduce){html:not(.motion-user-enabled) #fid-trigger span{animation:none}}:root{--field:var(--MainDark);--ease:cubic-bezier(.22,1,.36,1)}.site-header{background:var(--field);border:0;box-shadow:none}.desktop-nav a{position:relative;padding:.5rem 0}.desktop-nav a:after{content:'';position:absolute;bottom:0;left:0;right:0;height:1px;background:var(--action);transform:scaleX(0);transform-origin:left;transition:transform .25s}.desktop-nav a:hover:after,.desktop-nav a[aria-current=page]:after{transform:scaleX(1)}.button{border-radius:2px;transition:background .2s,transform .3s var(--ease);position:relative}.button>span{transition:transform .3s}.button:hover>span{transform:translate(3px,-3px)}.button-action{box-shadow:inset 0 0 0 1px var(--SelectLight)}.button-action:before{content:'';width:5px;height:5px;background:currentColor;position:absolute;left:4px;top:4px;opacity:.4}.hero{background:var(--field);min-height:820px;height:min(960px,calc(100svh - 88px));padding:1.8rem 4vw 1.25rem;isolation:isolate;display:flex;flex-direction:column}.hero:before{content:'';position:absolute;inset:0;z-index:-1;background-image:radial-gradient(color-mix(in srgb,var(--NeutralInactive) 10%,transparent) .65px,transparent .65px);background-size:24px 24px;mask-image:linear-gradient(90deg,transparent,#000)}.hero h1{font-family:'Barlow Condensed',Impact,sans-serif;font-size:clamp(7rem,11.45vw,12.5rem);font-weight:800;letter-spacing:-.018em;line-height:.91;animation:none!important}.hero h1 em{color:var(--action);font-style:normal}.trust-strip{background:var(--surface-soft);padding-top:2rem;padding-bottom:2.1rem}.trust-strip>p{font-size:.6875rem;letter-spacing:.16em}.product-copy h2{letter-spacing:-.055em}.product-copy>p{color:var(--NeutralMid)}.creative-showcase{position:relative}.creative-showcase figcaption{text-align:left;margin:1.2rem 2% 0;color:var(--NeutralMid)}.creative-showcase figcaption>span{color:var(--NeutralMid)}.workflow{border-top:1px solid var(--NeutralInactive);gap:3rem;margin-top:4.2rem;position:relative}.workflow article{position:relative}.workflow h3{font-size:1.15rem;margin-top:1.3rem}.workflow p{color:var(--NeutralMid)}.workflow article:not(:last-child):after{content:'→';position:absolute;right:0;top:4px;color:var(--MainLight);font-size:1.1rem}.learning-section{background:var(--field);color:var(--paper);padding-bottom:5rem;position:relative;overflow:hidden}.learning-top{margin-bottom:3rem;align-items:start}.learning-top h2{max-width:750px;letter-spacing:-.05em}.learning-top h2 span{color:var(--action)}.learning-top>p{color:var(--NeutralInactive);max-width:370px}.learning-benefits{margin-top:4.5rem;border-top:1px solid color-mix(in srgb,var(--NeutralInactive) 22%,transparent);padding-top:2rem}.learning-benefits h3{font-size:1.4rem}.learning-benefits p{color:var(--NeutralInactive)}.quote-card{border-radius:0;box-shadow:none;position:relative}.quote-card:after{content:'+';position:absolute;right:10px;top:5px;font-size:18px;font-weight:400;opacity:.5}.quote-card blockquote{letter-spacing:-.02em}.price-card{border-radius:0;position:relative;box-shadow:none;border-width:1px}.price-card:after{content:'+';position:absolute;right:12px;top:9px;font:18px monospace;color:currentColor;opacity:.5}.managed{background:var(--surface-warm);border-color:var(--NeutralInactive)}.price-card>.button{justify-content:space-between}.faq-list summary>span{font-size:1.5rem;color:var(--MainLight)}.faq-list details[open] summary>span{color:var(--MainDark)}.faq-list details[open]>div{animation:answer-in .3s var(--ease)}.manifesto-row{border-color:var(--NeutralInactive)}.manifesto-row>span{color:var(--MainLight)}.motion-ready{opacity:1}.motion-enabled .motion-ready{opacity:0;transform:translateY(20px);transition:opacity .8s var(--ease),transform .8s var(--ease)}.motion-enabled .motion-ready.is-revealed{opacity:1;transform:none}.motion-toggle{position:fixed;right:18px;bottom:16px;z-index:90;display:flex;align-items:center;gap:.5rem;min-height:40px;padding:.55rem .85rem;border:1px solid color-mix(in srgb,var(--NeutralInactive) 40%,transparent);border-radius:0;background:color-mix(in srgb,var(--MainDark) 93%,transparent);color:var(--NeutralInactive);font:12px/1.2 var(--font);box-shadow:0 3px 12px #0001}.motion-toggle[hidden]{display:none}.motion-toggle:hover{background:var(--MainMid)}.motion-toggle:disabled{cursor:default}.motion-icon{width:12px;font-size:13px}.motion-is-off{scroll-behavior:auto}.motion-is-off *,.motion-is-off *:before,.motion-is-off *:after{animation:none!important;transition:none!important}.motion-is-off .motion-ready{opacity:1!important;transform:none!important}@keyframes brief-flow{to{stroke-dashoffset:-516}}@keyframes answer-in{from{opacity:0;transform:translateY(-4px)}to{opacity:1;transform:none}}@media(min-width:1700px){.hero{min-height:930px}}@media(max-width:1150px){.hero{min-height:780px}.hero h1{font-size:11.6vw}}@media(max-width:850px){.hero{height:auto;min-height:820px}.hero h1{font-size:13.7vw}.product-copy{max-width:650px}.product-copy>p{max-width:540px}.creative-showcase{max-width:650px;width:100%;margin:0 auto}.learning-top{gap:2rem}.learning-benefits{margin-top:3rem}}@media(max-width:650px){.hero{height:auto;min-height:0;padding:1.3rem 1.25rem 1.1rem;overflow:hidden}.hero h1{font-size:18.9vw;line-height:.91;letter-spacing:-.015em}.trust-strip{padding:1.6rem 1.25rem}.trust-strip>p{font-size:.625rem}.section{padding:3.5rem 1.25rem}.product-copy h2{font-size:clamp(2.5rem,9.7vw,4rem)}.creative-showcase figcaption{margin:0;font-size:.8125rem}.creative-showcase figcaption>span{font-size:.6875rem}.workflow{margin-top:2.5rem;gap:2rem 1.5rem}.workflow h3{font-size:1.1rem;margin-top:1rem}.workflow article:not(:last-child):after{display:none}.workflow p{font-size:.9375rem}.learning-top{margin-top:2.7rem;margin-bottom:2rem}.learning-top h2{font-size:clamp(2.3rem,9vw,3.5rem)}.learning-top>p{font-size:1rem}.learning-benefits{margin-top:2rem;padding-top:1.5rem;gap:1.5rem}.learning-benefits h3{font-size:1.25rem}.price-card{padding:1.6rem}.motion-toggle{right:10px;bottom:10px;font-size:.6875rem;min-height:36px;padding:.5rem .7rem}.motion-enabled .motion-ready{transform:translateY(12px)}.motion-enabled .motion-ready.is-revealed{transform:none}.faq-section{padding-top:1rem}}@media(max-width:370px){.hero h1{font-size:18.65vw}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.motion-ready{opacity:1!important;transform:none!important}}@media print{.motion-toggle{display:none!important}.hero{min-height:0;height:auto}.hero h1{font-size:6rem}}.trust-strip>p{font-size:.75rem}@media(max-width:650px){.motion-toggle{width:38px;height:38px;padding:0;justify-content:center}.motion-toggle .motion-label{display:none}.motion-icon{font-size:16px;width:auto}}@media(max-width:650px){.motion-is-off .motion-toggle{width:auto;padding:.5rem .7rem;min-height:40px}.motion-is-off .motion-toggle .motion-label{display:inline}}@media(max-width:370px){.site-header .header-logo{width:108px}.site-header .button-small{font-size:.75rem;white-space:nowrap;padding:.65rem .75rem;gap:.6rem;flex-shrink:0}}button:focus-visible,a:focus-visible,summary:focus-visible{outline-color:var(--AccentMid)}@keyframes next-question{from{transform:translateY(10px);opacity:0}to{transform:none;opacity:1}}:root{--line-soft:color-mix(in srgb,var(--NeutralInactive) 22%,transparent)}html{scroll-padding-top:110px}::selection{background:var(--SelectDark);color:var(--MainDark)}.section h2{letter-spacing:-.045em;text-wrap:balance}.hero:before{background-size:32px 32px;opacity:.6}.hero h1{font-size:clamp(7rem,11.7vw,12.8rem)}.trust-strip{border-bottom:1px solid var(--NeutralInactive)}.product-copy h2{font-size:clamp(3.5rem,6vw,6.5rem)}.product-copy>p:first-of-type{font-size:1.2rem;line-height:1.7}.creative-showcase figcaption{margin-top:2.5rem}.workflow{gap:2.5rem;padding-top:2.5rem}.workflow h3{font-size:1.3rem}.workflow article:after{display:none}.capabilities{background:var(--MainDark);color:var(--white);padding-top:1rem;padding-bottom:5rem}.capabilities .learning-benefits{margin-top:0;border-top:0;padding-top:0;gap:4rem}.capabilities .learning-benefits article{border-top:1px solid var(--line-soft);padding-top:1.5rem}.capabilities .learning-benefits h3{color:var(--SelectMid)}.quote-card:after,.price-card:after{display:none}.price-card{padding:3rem}.managed{border-left:0;background:var(--surface-accent)}.faq-intro{position:sticky;top:130px;align-self:start}.faq-list summary{font-family:var(--display);font-size:1.15rem;line-height:1.45}.resource-card:nth-child(2){padding-top:4rem}.resource-card:nth-child(3){padding-top:8rem}.manifesto-row>span{font-size:5rem;color:var(--AccentDark)}.manifesto-row h2{font-size:clamp(2.5rem,4.2vw,4.3rem)}@media(max-width:1000px){.creative-showcase{max-width:660px}.price-card{padding:2rem}.capabilities .learning-benefits{gap:2rem}.resource-card:nth-child(2),.resource-card:nth-child(3){padding-top:0}.faq-intro{position:static}}@media(max-width:650px){html{scroll-padding-top:90px}.hero h1{font-size:18.9vw}.product-copy h2{font-size:3.3rem}.product-copy>p:first-of-type{font-size:1.1rem}.creative-showcase figcaption{margin-top:1.8rem;font-size:.8125rem}.workflow{grid-template-columns:1fr 1fr;gap:2rem 1.5rem}.workflow h3{font-size:1.1rem}.workflow p{font-size:.9375rem}.capabilities{padding-bottom:3.5rem}.capabilities .learning-benefits{display:grid;grid-template-columns:1fr;gap:1.7rem}.price-card{padding:1.6rem}.managed{border-left:1px solid var(--NeutralInactive);border-top:0}.faq-intro h2{font-size:3.4rem}.faq-list summary{font-size:1.05rem}.manifesto-row>span{font-size:1.8rem}.manifesto-row h2{font-size:clamp(1.9rem,7.4vw,2.8rem)}}@media(max-width:370px){.hero h1{font-size:18.65vw}}@media print{.faq-intro{position:static}}.section h2{word-spacing:.065em}.workflow h3,.learning-benefits h3{letter-spacing:-.015em;word-spacing:.06em}.faq-intro h2{margin-top:0}.faq-intro h2{font-size:clamp(2.5rem,4vw,4rem);line-height:1.2;font-weight:500}@media(max-width:650px){.product-copy h2{font-size:clamp(2.4rem,9.5vw,3.3rem)}}.faq-intro h2{word-spacing:.1em}body{color:var(--NeutralDark)}.pen-experiment{--pen-type:'Barlow Condensed',Impact,sans-serif;background:var(--MainDark);color:var(--white);padding:4rem 4vw 5rem;overflow:clip}.pen-experiment>*{max-width:1600px;margin-left:auto;margin-right:auto}.pen-experiment h2{font:500 clamp(2.6rem,4.7vw,5.2rem)/1.12 var(--display);letter-spacing:-.035em;text-wrap:balance}.pen-experiment h2 em{font-style:normal;color:var(--AccentMid)}.pen-ad-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:3.5rem 1.5rem;align-items:start}.pen-ad{margin:0;min-width:0}.pen-ad:nth-child(3n+2){padding-top:2.5rem}.pen-poster{position:relative;aspect-ratio:4/5;isolation:isolate;overflow:hidden;transition:transform .45s cubic-bezier(.22,1,.36,1);background:var(--MainLight)}.pen-poster>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-1}.pen-poster>p{position:absolute;z-index:1;line-height:1;letter-spacing:-.04em}.pen-ad figcaption{padding:1rem .15rem 0;display:flex;flex-direction:column;gap:.3rem}.pen-ad figcaption strong{font-size:1.05rem;font-weight:700}.pen-ad figcaption>span{font-size:.8125rem;line-height:1.5;color:var(--NeutralInactive)}.motion-is-off .pen-experiment *,.motion-is-off .pen-origin *{animation-play-state:paused!important;transition:none!important}.pen-experiment a:focus-visible,.pen-experiment button:focus-visible{outline-color:var(--SelectLight)}@keyframes pen-flow{to{stroke-dashoffset:-352}}@keyframes pen-film{0%{transform:scaleX(0)}100%{transform:scaleX(1)}}@keyframes pen-pan{from{transform:scale(1)}to{transform:scale(1.065) translateY(-1%)}}@keyframes pen-type{0%,20%{transform:translateX(0)}80%,100%{transform:translateX(4%)}}@keyframes pen-route{to{left:100%}}@keyframes pen-float{from{transform:translateY(-5px) rotate(-1deg)}to{transform:translateY(5px) rotate(1deg)}}@media(hover:hover){.pen-ad:hover .pen-poster{transform:translateY(-6px) rotate(-.8deg)}}@media(max-width:1000px){.pen-ad-grid{gap:2rem 1rem}}@media(max-width:650px){.pen-experiment{padding:2rem 5vw 3rem}.pen-experiment h2{font-size:clamp(2.4rem,10.2vw,4rem);line-height:1.15}.pen-ad-grid{grid-template-columns:1fr;gap:2rem}.pen-ad:nth-child(3n+2){padding-top:0}.pen-ad{max-width:470px;width:100%;justify-self:center}.pen-ad figcaption{padding:.85rem .1rem 0}.pen-ad figcaption>span{font-size:.8125rem}}@media(prefers-reduced-motion:reduce){.pen-experiment *,.pen-origin *{animation:none!important;transition:none!important}.pen-ad:hover .pen-poster{transform:none}}@media print{.pen-ad-grid{grid-template-columns:repeat(3,1fr)}.pen-ad{break-inside:avoid}.pen-experiment *{animation:none!important}}.adsmith-pen-home{--pen-type:'Barlow Condensed',Impact,sans-serif}.pen-origin{position:relative;margin:0;isolation:isolate;align-self:stretch;display:flex;flex-direction:column;justify-content:center;align-items:center}.pen-origin:before{content:'';position:absolute;width:83%;aspect-ratio:1;border:1px solid var(--creative-line);border-radius:50%;z-index:-1}.pen-origin:after{content:'';position:absolute;width:62%;aspect-ratio:1;border:1px dashed color-mix(in srgb,var(--AccentMid) 24%,transparent);border-radius:50%;z-index:-1}.pen-origin img{width:100%;max-width:680px;aspect-ratio:1;object-fit:contain;filter:drop-shadow(0 22px 15px color-mix(in srgb,var(--MainDark) 38%,transparent))}.pen-origin figcaption{font:400 clamp(1.25rem,2.2vw,2rem)/1.4 var(--display);position:relative;max-width:340px;text-align:center;margin:-1rem 0 2rem;text-wrap:balance}.pen-origin figcaption:after{content:'';display:block;width:1px;height:85px;background:linear-gradient(var(--AccentMid),transparent);position:absolute;top:calc(100% + 1rem);left:50%}@media(max-width:850px){.pen-origin figcaption{font-size:1.3rem}}@media(max-width:650px){.pen-origin{width:85%;margin:-.8rem auto 0}.pen-origin img{max-width:370px;margin:-1rem 0 -1rem}.pen-origin:before{width:75%;top:11%}.pen-origin:after{width:56%;top:20%}.pen-origin figcaption{font-size:1.25rem;max-width:280px;margin:-1.5rem 0 0}.pen-origin figcaption:after{height:65px}}.adsmith-pen-home .site-header{position:sticky;top:0;z-index:30}@media(max-width:650px){.pen-origin{margin-top:1rem}}.pen-process{--pen-type:'Barlow Condensed',Impact,sans-serif;--process-columns:minmax(0,.62fr) minmax(0,1fr);background:var(--MainDark);color:var(--white);padding:4rem 4vw 5rem}.pen-process>*{max-width:1600px;margin-left:auto;margin-right:auto}.process-panel{min-width:0}.process-panel>h3{font:500 clamp(1.8rem,2.65vw,3rem)/1.22 var(--display);letter-spacing:-.025em;text-wrap:balance}.process-panel>h3 em{font-style:normal;color:var(--AccentMid)}.pen-process .pen-ad-grid{gap:1.75rem 1rem}.pen-process .pen-ad:nth-child(3n+2){padding-top:1.25rem}.pen-process .pen-poster{container-type:inline-size}.pen-process .pen-ad figcaption{padding-top:.7rem}.pen-process .pen-ad figcaption strong{font-size:.9375rem;line-height:1.35}.pen-process .pen-ad figcaption>span{font-size:.75rem;line-height:1.45}.process-summary{display:grid;grid-template-columns:var(--process-columns);gap:5vw;align-items:center;border-top:1px solid var(--line-on-dark);padding-top:2.5rem}.process-summary>p{font-size:1.0625rem;line-height:1.7;max-width:500px;color:var(--NeutralInactive)}.process-summary>div{display:flex;align-items:center;gap:1.5rem}.process-summary .button{min-width:135px;flex-shrink:0}.process-summary>div>span{font-size:.875rem;line-height:1.6;color:var(--NeutralInactive)}.pen-process a:focus-visible,.pen-process button:focus-visible{outline-color:var(--SelectLight)}.motion-is-off .pen-process *{animation-play-state:paused!important;transition:none!important}@keyframes process-signal{0%,70%,100%{opacity:.3}25%,40%{opacity:1}}@media(max-width:1100px) and (min-width:751px){.pen-process{--process-columns:minmax(0,.55fr) minmax(0,1fr)}.process-summary{gap:3vw}.pen-process .pen-ad-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.pen-process .pen-ad:nth-child(3n+2){padding-top:0}.pen-process .pen-ad:nth-child(2n){padding-top:1.5rem}.process-summary>div{align-items:start;flex-direction:column;gap:1rem}}@media(max-width:750px){.pen-process{padding:3.5rem 5vw 3.5rem;--process-columns:1fr}.process-panel>h3{font-size:1.8rem}.pen-process .pen-ad-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.5rem .75rem}.pen-process .pen-ad{max-width:none}.pen-process .pen-ad:nth-child(3n+2){padding-top:0}.pen-process .pen-ad:nth-child(2n){padding-top:1rem}.pen-process .pen-ad figcaption strong{font-size:.8125rem}.pen-process .pen-ad figcaption>span{font-size:.6875rem}.process-summary{gap:1.5rem;padding-top:2rem}.process-summary>p{font-size:1rem}.process-summary>div{flex-wrap:wrap;gap:1rem}.process-summary>div>span{font-size:.8125rem}.pen-origin figcaption:after{height:45px}}@media(max-width:370px){.process-summary>div{align-items:flex-start;flex-direction:column}}@media(prefers-reduced-motion:reduce){.pen-process *{animation:none!important;transition:none!important}.pen-process .pen-ad:hover .pen-poster{transform:none}}@media print{.pen-process *{animation:none!important}}.site-header{justify-content:space-between}.site-header .nav-actions{margin-left:auto}.pen-origin{justify-content:flex-end;padding-bottom:0}.pen-origin img{max-width:460px;width:82%}.pen-origin figcaption{margin:0;max-width:390px;font-size:clamp(1.15rem,1.8vw,1.75rem)}.pen-origin figcaption:after{height:50px;top:100%;background:var(--AccentMid)}.pen-process{--process-columns:minmax(0,.8fr) minmax(0,1fr);padding-top:0}@keyframes mixer-choice{0%,35%,100%{fill:var(--MainDark);stroke:var(--creative-line)}50%,70%{fill:var(--MainLight);stroke:var(--SelectDark)}}.pen-process .creative-worlds{gap:1.5rem .8rem}.pen-process .creative-worlds .pen-ad,.creative-worlds .pen-ad:nth-child(3n+2){padding-top:0}.creative-worlds .pen-poster{border-radius:4px;container-type:inline-size}.creative-worlds .pen-poster>img{animation:none;transform:none}.creative-worlds .pen-poster>p{top:6%;left:8%;right:5%;font:700 17cqw/.98 'Barlow Condensed',Impact,sans-serif;letter-spacing:-.02em;color:var(--MainDark)}.creative-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0}.creative-video.has-played{opacity:1}@media(min-width:751px) and (max-width:1100px){.pen-process{--process-columns:minmax(0,.8fr) minmax(0,1fr)}.pen-origin img{width:90%}.pen-process .creative-worlds{grid-template-columns:repeat(3,minmax(0,1fr))}.pen-process .creative-worlds figcaption strong{font-size:.75rem}.pen-process .creative-worlds figcaption>span{font-size:.65rem}}@media(max-width:750px){.pen-origin{width:90%;margin:0 auto}.pen-origin img{max-width:300px;width:85%;margin:-.2rem 0}.pen-origin figcaption{font-size:1.15rem;margin:0}.pen-origin figcaption:after{height:40px}.pen-process{--process-columns:1fr;padding-top:0}.pen-process .creative-worlds{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.3rem .75rem}.pen-process .creative-worlds .pen-ad{padding-top:0}}@keyframes learning-signal{0%,100%{transform:scaleX(.35);opacity:.4}50%{transform:scaleX(1);opacity:1}}.process-summary{margin-top:3rem}@media(max-width:750px){.process-summary{margin-top:1rem}}.simple-summary{grid-template-columns:minmax(0,1.35fr) minmax(0,.65fr);align-items:center;gap:clamp(2rem,5vw,5rem);margin-top:1rem;padding-block:clamp(2.5rem,5vw,4.5rem) 1.5rem;scroll-margin-top:110px}.simple-summary .summary-definition{display:block}.simple-summary h2{font:400 clamp(2.1rem,3.5vw,3.75rem)/1.2 var(--display);letter-spacing:-.035em;text-wrap:wrap}.simple-summary h2 span,.simple-summary h2 strong{display:block}.simple-summary h2 span{font-size:.72em;font-weight:400;margin-bottom:.25em}.simple-summary h2 strong{font-weight:700}.simple-summary .summary-definition p{max-width:53ch;margin:1.3rem 0 0;font-size:clamp(1rem,1.25vw,1.1875rem);line-height:1.6;color:var(--NeutralInactive);text-wrap:wrap}.simple-summary .summary-invitation{display:flex;flex-direction:column;align-items:flex-start;gap:1.3rem}.summary-invitation .button{min-width:156px;margin:0}@media(max-width:900px){.simple-summary{grid-template-columns:1fr;gap:2rem}.simple-summary h2{font-size:clamp(2rem,5vw,3rem)}.simple-summary .summary-definition p{max-width:53ch}}@font-face{font-family:'Caveat Pen';src:url('/assets/caveat-pen-caption.ttf?v=3') format('truetype');font-weight:500;font-style:normal;font-display:swap}.pen-origin-art{position:relative;margin:0;width:82%;max-width:460px;aspect-ratio:1}.pen-origin .pen-origin-art img{width:100%;max-width:none;margin:0}.pen-origin .pen-origin-art figcaption{position:absolute;inset:0;max-width:none;margin:0;transform:rotate(-45deg);font:500 clamp(1.75rem,3.1vw,2.8rem)/1.15 'Caveat Pen','Segoe Print',cursive;text-wrap:nowrap;text-align:center}.pen-origin-art figcaption span{position:absolute;left:50%;width:max-content;transform:translateX(-50%) skewX(-7deg)}.pen-origin-art figcaption span:first-child{bottom:calc(50% + 45px)}.pen-origin-art figcaption span:last-child{top:calc(50% + 45px)}.pen-origin .pen-origin-art figcaption:after{display:none}.pen-origin-art:after{content:'';position:absolute;width:1px;height:45px;background:var(--AccentMid);left:50%;top:100%}@media(max-width:750px){.pen-origin-art{width:85%;max-width:300px}.pen-origin .pen-origin-art figcaption{font-size:clamp(1.4rem,6.5vw,1.85rem)}.pen-origin-art figcaption span:first-child{bottom:calc(50% + 29px)}.pen-origin-art figcaption span:last-child{top:calc(50% + 29px)}.pen-origin-art:after{height:40px}}.pen-gyro{position:relative;width:82%;max-width:460px;transform:perspective(850px) rotateX(var(--pen-tilt-x,0deg)) rotateY(var(--pen-tilt-y,0deg));transform-origin:50% 50%;transition:transform 220ms ease-out}.pen-gyro .pen-origin-art{width:100%;max-width:none;transform-origin:50% 50%;animation:pen-object-hover 7s ease-in-out infinite;animation-play-state:paused}@keyframes pen-object-hover{0%,100%{transform:translateY(-4px) rotateZ(-.6deg)}50%{transform:translateY(4px) rotateZ(.6deg)}}.motion-is-off .pen-gyro{transform:none;transition:none}.motion-is-off .pen-origin-art{animation-play-state:paused!important}@media(max-width:750px){.pen-gyro{width:85%;max-width:300px}}@media(prefers-reduced-motion:reduce){.pen-gyro{transform:none!important;transition:none}.pen-gyro .pen-origin-art{animation:none!important}}.pen-origin:before,.pen-origin:after{display:none}.pen-orbit{position:absolute;left:50%;top:50%;width:84%;max-width:560px;aspect-ratio:1;transform:translate(-50%,-50%);border:1px solid var(--creative-line);border-radius:50%;pointer-events:none;z-index:-1}.pen-orbit:after{content:'';position:absolute;inset:12%;border:1px dashed color-mix(in srgb,var(--AccentMid) 24%,transparent);border-radius:50%}.has-factory-connector{position:relative;overflow-x:clip}.has-factory-connector .pen-origin-art:after{display:none}.pen-gyro{transition:transform 300ms cubic-bezier(.2,.7,.2,1)}@media(max-width:750px){.pen-orbit{width:84%}}.pen-solid-canvas{position:absolute;inset:-12%;width:124%;height:124%;pointer-events:none}.pen-origin{touch-action:pan-y pinch-zoom;user-select:none;-webkit-user-select:none}.pen-origin.solid-pen-ready{cursor:grab;outline-offset:4px}.pen-origin.pen-dragging{cursor:grabbing}.pen-gyro.has-solid-pen{transform:none!important;transition:none}.has-solid-pen .pen-origin-art{opacity:0;animation:none!important}.learning-brain{position:relative;width:100%;height:clamp(340px,34vw,480px);isolation:isolate}.learning-brain:before{content:'';position:absolute;left:50%;top:0;bottom:0;width:1px;background:var(--AccentMid);opacity:.7;z-index:-1}.learning-brain-fallback,.learning-brain-canvas{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;pointer-events:none}.brain-ready .learning-brain-fallback{opacity:0}@keyframes brain-flow{0%{transform:translateY(0);opacity:0}20%,70%{opacity:1}100%{transform:translateY(var(--signal-distance));opacity:0}}@media(max-width:750px){.learning-brain{height:clamp(300px,88vw,370px)}}@media(hover:hover) and (pointer:fine){.brain-ready{cursor:grab}}.brain-ready:not(.brain-visible) .brain-signal{animation-play-state:paused}.learning-brain{--brain-height:clamp(340px,34vw,480px);height:var(--brain-height)}.learning-brain-fallback{transform:scale(.8)}.factory-packets{fill:none;stroke:var(--SelectMid)!important;stroke-width:3.5!important;stroke-linecap:round;stroke-dasharray:.01 8;animation:factory-packet-flow 1.6s linear infinite;animation-play-state:paused;vector-effect:non-scaling-stroke}@keyframes factory-packet-flow{to{stroke-dashoffset:-16}}.allocation-ocean{position:relative;width:100%;height:340px;isolation:isolate;margin-bottom:1rem}.motion-is-off .factory-packets{animation-play-state:paused!important}@media(max-width:750px){.learning-brain{--brain-height:clamp(300px,88vw,370px)}}@media(prefers-reduced-motion:reduce){.factory-packets,.brain-through{animation:none!important}}.pen-orbit{border:0;background:url('/assets/pen/creative-space.svg?v=3') center/contain no-repeat}.pen-orbit:after{display:none}.solid-pen-ready .pen-orbit{background:none}.learning-brain{--brain-height:clamp(540px,43vw,640px)}.learning-reels{--reel-row:40px;position:absolute;left:0;right:0;bottom:18px;z-index:4;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}.learning-reel{min-width:0;text-align:center}.reel-label{display:block;width:100%;font:500 1rem/1.4 var(--display);color:var(--NeutralInactive);margin-bottom:12px;transition:color .35s}.reel-window{height:calc(var(--reel-row)*3);overflow:hidden;position:relative;border:1px solid color-mix(in srgb,var(--AccentMid) 40%,transparent);border-radius:12px;background:var(--MainDark);box-shadow:inset 0 1px 14px #0003;mask-image:linear-gradient(transparent,#000 20%,#000 80%,transparent)}.reel-track{will-change:transform}.reel-track>span{display:flex;align-items:center;justify-content:center;height:var(--reel-row);padding:0 4px;white-space:nowrap;font:400 clamp(.875rem,1.35vw,1.125rem)/1.2 var(--font);color:var(--NeutralInactive);opacity:.45}.reel-track>.reel-selected{color:var(--SelectMid);opacity:1}.reel-lock{position:absolute;top:var(--reel-row);left:0;right:0;height:var(--reel-row);pointer-events:none;border-block:1px solid color-mix(in srgb,var(--AccentMid) 35%,transparent);background:color-mix(in srgb,var(--AccentMid) 5%,transparent);transition:border-color .3s,background .3s}.is-settled .reel-lock{border-color:color-mix(in srgb,var(--SelectMid) 55%,transparent);background:color-mix(in srgb,var(--SelectMid) 5%,transparent)}.is-spinning .reel-track{filter:blur(.35px)}.learning-brain-canvas,.learning-brain-fallback{height:calc(100% - 156px)}.learning-brain-fallback{transform:scale(.66)}@media(max-width:750px){.learning-brain{--brain-height:480px}.learning-brain-fallback{transform:scale(.72)}.learning-reels{--reel-row:34px;gap:8px}.reel-label{font-size:.875rem;margin-bottom:10px}.learning-brain-canvas,.learning-brain-fallback{height:calc(100% - 140px)}}@media(prefers-reduced-motion:reduce){.reel-label,.reel-lock{transition:none}}.allocation-ocean{margin-bottom:0}@keyframes return-packet-flow{to{stroke-dashoffset:-64.02}}.motion-is-off .factory-return-packets{animation-play-state:paused!important}@media(prefers-reduced-motion:reduce){.factory-return-packets{animation:none!important}}.test-choices{position:relative}.creative-inlet,.creative-outlet{display:block;width:100%;fill:none;stroke:var(--AccentMid);stroke-width:1.5}.creative-inlet{height:44px}.creative-outlet{height:42px}.test-choices .learning-reels{position:relative;inset:auto;gap:12px}.test-choices .reel-label{font-family:var(--display);text-transform:uppercase;letter-spacing:.04em;font-weight:700}.test-choices .learning-reels:after{content:'';position:absolute;left:50%;top:100%;height:42px;border-left:1px solid var(--AccentMid);pointer-events:none}.learning-brain{--brain-height:clamp(420px,34vw,510px)}.learning-brain-canvas,.learning-brain-fallback{top:58px;height:calc(100% - 58px)}.learning-brain-fallback{transform:scale(.8)}:root{--flow-dot-color:var(--SelectMid);--flow-dot-size:4px}.factory-packets{stroke:var(--flow-dot-color)!important;stroke-width:var(--flow-dot-size)!important;stroke-linecap:round}@media(max-width:750px){.learning-brain{--brain-height:385px}.test-choices .learning-reels{gap:8px}.test-choices .reel-label{font-size:.8125rem}}@media(max-width:430px){.learning-brain-canvas,.learning-brain-fallback{top:82px;height:calc(100% - 82px)}}.schema-brain{--brain-height:clamp(500px,41vw,610px);height:var(--brain-height);isolation:isolate}.schema-brain:before{top:0;bottom:auto;height:30px;opacity:.4}.schema-brain:after{content:'';position:absolute;width:1px;height:32px;left:50%;bottom:0;background:var(--AccentMid);opacity:.4}.schema-brain-stage{position:absolute;inset:0 0 0;touch-action:pan-y;outline:none;border-radius:28px;cursor:grab}.schema-brain-stage:focus-visible{outline:1px solid var(--SelectMid);outline-offset:3px}.brain-dragging .schema-brain-stage{cursor:grabbing}.schema-brain .learning-brain-canvas,.schema-brain .learning-brain-fallback{inset:0;width:100%;height:100%;transform:none;filter:drop-shadow(0 0 7px #70c9ff16)}.schema-brain .learning-brain-fallback{padding-inline:6%;object-fit:contain}.brain-regions{position:absolute;inset:0;pointer-events:none;z-index:3}.brain-regions button{position:absolute;left:0;top:0;bottom:auto;pointer-events:auto;border:0;background:transparent;color:var(--region-color);font:700 clamp(.875rem,1.1vw,1rem)/1.4 var(--font);text-transform:uppercase;padding:8px 4px;min-height:44px;cursor:pointer;transition:color .2s,opacity .2s;outline-offset:3px;text-shadow:0 1px 3px var(--MainDark),0 0 9px var(--MainDark),0 0 16px var(--MainDark);white-space:nowrap}.schema-brain:not(.brain-ready) .brain-regions button{left:24%;transform:translate(-50%,-50%)}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(1){top:22%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(2){top:36%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(3){top:50%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(4){top:64%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(5){top:78%}.brain-regions button:disabled{opacity:1;cursor:default}.brain-regions button.is-highlighted,.brain-regions button[aria-pressed=true]{color:var(--white)}.region-selected .brain-regions button:not(.is-highlighted){opacity:.45}.brain-regions button:focus-visible,.brain-reset:focus-visible{outline:2px solid var(--white)}.brain-reset[hidden]{display:none}@media(max-width:1100px) and (min-width:751px){.brain-regions button{font-size:.8125rem}.schema-brain{--brain-height:490px}}@media(max-width:750px){.schema-brain{--brain-height:470px}.schema-brain-stage{inset:0}.schema-brain .learning-brain-fallback{padding:0}.brain-regions button{font-size:.8125rem;padding:8px 2px}}@media(max-width:380px){.schema-brain{--brain-height:425px}.brain-regions button{font-size:.75rem}}@media(prefers-reduced-motion:reduce){.brain-regions button{transition:none}}.motion-is-off .brain-regions button{transition:none}.test-choices .is-spinning .reel-track{filter:none}.test-choices .reel-track>span{font-size:clamp(.75rem,1.1vw,1rem)}.world-action-film .pen-poster{background:transparent;aspect-ratio:9/16;width:70.3125%;margin-inline:auto}.world-action-film .pen-poster>img,.world-action-film .creative-video{object-fit:cover}.test-choices .learning-reels{--reel-row:64px}.test-choices .reel-window{height:var(--reel-row);border-radius:14px;mask-image:none;background:linear-gradient(180deg,#0007,transparent 30%,#ffffff06 50%,transparent 70%,#0007),var(--MainDark);box-shadow:inset 0 5px 12px #0005,inset 0 -4px 10px #0004,0 1px 0 #ffffff12}.test-choices .reel-window:after{content:'';position:absolute;inset:0;pointer-events:none;background:linear-gradient(180deg,var(--MainDark),transparent 22%,transparent 78%,var(--MainDark));opacity:.65}.test-choices .reel-track>span{color:var(--SelectMid);opacity:1;font-weight:400}.test-choices .reel-lock{top:0;height:100%;border:0;box-shadow:inset 0 0 0 1px #b99bff20;border-radius:inherit;background:none}.test-choices .is-settled .reel-lock{box-shadow:inset 0 0 0 1px color-mix(in srgb,var(--SelectMid) 50%,transparent);background:color-mix(in srgb,var(--SelectMid) 4%,transparent)}.test-choices .is-spinning .reel-track{filter:blur(.5px)}@media(max-width:750px){.test-choices .learning-reels{--reel-row:52px}.test-choices .reel-track>span{font-size:clamp(.625rem,2.95vw,.8125rem)}}@media(max-width:750px){.pen-origin{margin-top:2.75rem}}.test-choices .learning-reels{padding:20px 16px 16px;border:1px solid color-mix(in srgb,var(--AccentMid) 55%,transparent);border-radius:22px;background:linear-gradient(130deg,#b99bff09,transparent 70%);box-shadow:inset 0 1px 0 #ffffff08}.test-choices .learning-reels:after{display:none}.test-choices .learning-reels:before,.simple-ads:before,.simple-ads:after{content:'';position:absolute;left:calc(50% - 12px);width:24px;height:3px;border-radius:3px;background:var(--AccentMid)}.test-choices .learning-reels:before,.simple-ads:before{top:-2px}.simple-ads:after{bottom:-2px}.test-choices .creative-outlet{height:48px}@media(max-width:750px){.test-choices .learning-reels{padding:14px 7px 10px;gap:5px;border-radius:16px}.test-choices .reel-track>span{font-size:clamp(.6rem,2.65vw,.8125rem)}}.test-choices .reel-track{transform:none;transition:opacity .16s ease;will-change:auto}.test-choices .is-spinning .reel-track{opacity:0;filter:none}.test-choices .is-settled .reel-track{opacity:1;filter:none}.test-choices .reel-window:before{content:'';position:absolute;inset:0 20%;opacity:0;background:repeating-linear-gradient(180deg,transparent 0 12px,#f1c87d66 17px,#fff0d93b 20px,transparent 27px 40px);filter:blur(4px);pointer-events:none}.test-choices .is-spinning .reel-window:before{opacity:.8;animation:slot-drum .24s linear infinite}.test-choices .is-settled .reel-selected{animation:slot-land .2s ease-out both}@keyframes slot-drum{to{background-position-y:80px}}@keyframes slot-land{from{opacity:0;transform:translateY(-5px)}to{opacity:1;transform:translateY(0)}}.motion-is-off .test-choices .reel-selected{animation:none}@media(prefers-reduced-motion:reduce){.test-choices .reel-track{transition:none}.test-choices .reel-window:before,.test-choices .reel-selected{animation:none!important}}.brain-regions button{text-shadow:0 1px 4px var(--MainDark)}.schema-brain:not(.brain-ready) .learning-brain-fallback{transform:scale(.72)}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(1){left:36%;top:15%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(2){left:88%;top:36%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(3){left:12%;top:49%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(4){left:88%;top:62%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(5){left:53%;top:86%}.test-choices .learning-reels:before,.simple-ads:before,.simple-ads:after,.schema-brain:before,.schema-brain:after{display:none}.test-choices .reel-label{color:var(--AccentMid)}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(1){left:88%;top:30%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(2){left:12%;top:49%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(3){left:88%;top:68%}.flow-unified{animation:none!important}:root{--flow-line-color:rgb(160 160 160 / 50%);--flow-line-width:1px;--space-mesh-color:#a0a0a0;--space-mesh-opacity:.16}.creative-inlet>path:not(.factory-packets),.creative-outlet>path:not(.factory-packets){stroke:var(--flow-line-color);stroke-width:var(--flow-line-width);stroke-opacity:1;vector-effect:non-scaling-stroke}@media(min-width:751px){.pen-origin{translate:0 var(--orb-lower,0px)}}.allocation-ocean{height:160px}.schema-brain{--brain-height:480px}.schema-brain .learning-brain-canvas,.schema-brain .learning-brain-fallback{filter:none}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(1){left:13%;top:22%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(2){left:88%;top:34%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(3){left:12%;top:48%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(4){left:88%;top:61%}.schema-brain:not(.brain-ready) .brain-regions button:nth-child(5){left:15%;top:76%}@media(max-width:750px){.schema-brain{--brain-height:340px}.brain-regions button{font-size:.75rem}}@media(max-width:380px){.schema-brain{--brain-height:320px}.brain-regions button{font-size:.6875rem}}.flow-particle-stream circle{fill:var(--flow-dot-color);stroke:none;opacity:1}.flow-route-guide{visibility:hidden}.test-choices .learning-reels{border:var(--flow-line-width) solid var(--flow-line-color);box-shadow:none;background:color-mix(in srgb,var(--MainDark) 92%,black);border-radius:12px}.simple-summary{margin:0;border:0;background:var(--AccentDark);color:var(--paper);padding:clamp(3rem,6vw,6rem) max(4vw,1.25rem);width:100%;max-width:none;position:relative;z-index:2}.simple-summary .summary-definition p{color:var(--paper)}.simple-summary a:focus-visible{outline-color:var(--paper)}.simple-summary{display:flex;flex-direction:column;text-align:center;gap:2rem}.simple-summary .summary-definition{width:100%}.simple-summary h2{font-size:clamp(2.6rem,5.5vw,5.5rem)}.simple-summary h2 span{font-size:.5em}.simple-summary .summary-definition p{max-width:70ch;margin:1.4rem auto 0}.simple-summary .summary-invitation{flex-direction:row;justify-content:center;align-items:center;gap:1.5rem;flex-wrap:wrap}@media(max-width:480px){.simple-summary .summary-invitation{gap:1rem}.summary-invitation .button{min-width:116px}.simple-summary{padding-inline:1.25rem}}.simple-summary h2 span{font-family:var(--font);font-weight:400;font-size:clamp(1.5rem,2.5vw,2.5rem);letter-spacing:0;line-height:1.45;margin-bottom:.35em}.simple-summary h2 strong{font-family:var(--display);font-weight:700;line-height:1.15}.customer-proof-card--quote .customer-mark{height:42px}.customer-proof-card blockquote{min-height:4.5em}.customer-proof-card figcaption{min-height:42px}.test-choices .creative-outlet{height:72px}.test-choices .learning-reels:after{display:none}.creative-incoming{animation:creative-arrive .3s ease-out}@keyframes creative-arrive{from{opacity:0}to{opacity:1}}@media(prefers-reduced-motion:reduce){.creative-incoming{animation:none}}.simple-summary{--invitation-space:clamp(2rem,3vw,3rem);padding-block:var(--invitation-space);gap:var(--invitation-space)}.simple-summary .summary-definition{display:flex;flex-direction:column;align-items:center}.simple-summary h2{width:max-content;max-width:100%;margin:0}.simple-summary .summary-definition p{width:var(--factory-copy-width,100%);max-width:100%;font-size:var(--factory-copy-size,1.1875rem);margin:1.4rem auto 0;line-height:1.5;text-wrap:balance}@media(min-width:751px){.simple-summary .summary-definition p{white-space:nowrap;text-wrap:nowrap}}.simple-summary h2 span{font-size:var(--factory-copy-size,1.1875rem);line-height:1.5;margin-bottom:.6rem}.simple-summary .summary-definition p{margin-top:.6rem}.simple-summary.factory-band{--factory-type:clamp(1.3rem,2.2vw,2rem);display:grid;grid-template-columns:minmax(260px,380px) minmax(0,1fr);align-items:center;gap:clamp(1.5rem,4vw,4rem);padding:clamp(2.5rem,4.5vw,4.5rem) max(5vw,1.25rem);text-align:left}.factory-illustration{display:block;width:100%;max-width:380px;aspect-ratio:1;margin:0 auto}.factory-illustration img{width:100%;height:100%;object-fit:contain}.simple-summary.factory-band>.factory-band-copy{display:block;min-width:0}.factory-band .summary-definition{display:block;text-align:left}.simple-summary.factory-band h2,.simple-summary.factory-band h2 strong,.simple-summary.factory-band .summary-definition p,.simple-summary.factory-band .button{font-family:var(--font);font-size:var(--factory-type);font-weight:400;line-height:1.5;letter-spacing:0;text-transform:none}.simple-summary.factory-band h2{width:auto;max-width:none;margin:0}.simple-summary.factory-band h2 strong{font-weight:700;display:inline}.simple-summary.factory-band .summary-definition p{width:auto;max-width:62ch;white-space:normal;text-wrap:pretty;margin:1.35em 0 0}.simple-summary.factory-band .summary-invitation{display:flex;justify-content:flex-start;align-items:center;gap:1.4rem;margin-top:1.5em}.simple-summary.factory-band .button{min-width:140px;border-radius:999px;padding:.45em 1.4em;line-height:1.5}@media(max-width:750px){.simple-summary.factory-band{grid-template-columns:1fr;gap:1.25rem;text-align:center}.factory-illustration{max-width:280px}.factory-band .summary-definition{text-align:center}.simple-summary.factory-band .summary-definition p{margin:1em auto 0}.simple-summary.factory-band .summary-invitation{justify-content:center;margin-top:1.5em}}.simple-summary.factory-band{grid-template-columns:minmax(280px,420px) minmax(0,1fr);padding-block:clamp(1.25rem,1.5vw,1.75rem);column-gap:clamp(2rem,4vw,4rem)}.factory-illustration{max-width:420px;overflow:hidden}.factory-illustration img{transform:none;clip-path:inset(0 0 0 6%)}.simple-summary.factory-band .summary-definition p{margin-top:1em}.simple-summary.factory-band .summary-invitation{margin-top:1.15em}@media(max-width:750px){.simple-summary.factory-band{grid-template-columns:1fr;padding-block:1.5rem 2.25rem;gap:.75rem}.factory-illustration{max-width:300px}.simple-summary.factory-band .summary-definition p{margin-top:.85em}.simple-summary.factory-band .summary-invitation{margin-top:1.15em}}.simple-summary.factory-band{--factory-padding:clamp(1.5rem,3vw,3rem);padding:var(--factory-padding)}.factory-illustration{position:relative;aspect-ratio:308/276;align-self:center;margin:0;max-width:420px}.factory-illustration img{position:absolute;width:109.4156%;height:auto;max-width:none;left:-7.1429%;top:-18.8406%;clip-path:none;object-fit:contain}@media(max-width:750px){.factory-illustration{max-width:300px;justify-self:center}.simple-summary.factory-band{gap:1.5rem}}.simple-summary.factory-band .summary-definition p{margin-top:1.35em}.simple-summary.factory-band .summary-invitation{margin-top:1.5em}.simple-summary.factory-band .button{font-size:calc(var(--factory-type)*.75);min-width:120px;padding:.45em 1.35em}@media(min-width:751px){.simple-summary.factory-band{grid-template-columns:minmax(280px,420px) minmax(360px,620px);justify-content:center}}.test-choices .learning-reels{transform:translateY(var(--reel-center-offset,0px))}.test-choices .creative-outlet{transform:translateY(var(--reel-center-offset,0px));height:calc(72px - var(--reel-center-offset,0px))}.test-choices{padding-top:var(--reel-center-offset,0px)}.test-choices .learning-reels{transform:none}.test-choices .creative-outlet{transform:none}.test-choices .learning-reels{position:relative}.test-choices .learning-reels{isolation:isolate}.test-choices .learning-reel{position:relative;z-index:1}.test-choices .reel-label,.test-choices .reel-window{position:relative;background:color-mix(in srgb,var(--MainDark) 92%,black)}.adsmith-pen-home .site-header{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);gap:1.5rem}.adsmith-pen-home .site-header .wordmark{justify-self:start}.adsmith-pen-home .site-header .nav-actions{justify-self:end}.header-explainer{color:var(--white);font:italic 400 clamp(.9375rem,1.3vw,1.125rem)/1.5 Georgia,serif;text-align:center;letter-spacing:0}@media(max-width:950px){.adsmith-pen-home .site-header{grid-template-columns:1fr auto;margin-bottom:4rem}.header-explainer{position:absolute;top:100%;left:0;right:0;min-height:4rem;padding:0 1.25rem 1rem;background:var(--MainDark);display:flex;align-items:center;justify-content:center;font-size:1rem;text-wrap:balance;transition:opacity .18s ease,visibility .18s ease}.adsmith-pen-home .site-header.is-past-intro .header-explainer{opacity:0;visibility:hidden;pointer-events:none}}@media(prefers-reduced-motion:reduce){.header-explainer{transition:none}}.header-quick-links{display:flex;align-items:center;gap:18px;margin-right:6px;font:400 13px/1.3 var(--font)}.header-quick-links a{color:var(--white);opacity:.78;text-decoration:none}.header-quick-links a:hover,.header-quick-links a:focus-visible{opacity:1;text-decoration:underline;text-underline-offset:5px}@media(max-width:1100px){.header-quick-links{display:none}}:is(#desktop-story,.pen-experiment,.pen-process) :is(img,video,canvas,svg){-webkit-user-drag:none;-webkit-user-select:none;user-select:none}.simple-summary.factory-band>.factory-band-copy{display:flex;flex-direction:column;align-self:center;gap:clamp(28px,3.2vw,44px)}.simple-summary.factory-band .summary-definition{display:contents}.simple-summary.factory-band .summary-definition p,.simple-summary.factory-band .summary-invitation{margin:0}.test-choices .reel-window{isolation:isolate;background:linear-gradient(180deg,#061b22,#123b43 48%,#061b22);border-color:#8ca9ad66;box-shadow:inset 0 5px 10px #0006,inset 0 -5px 10px #0005,0 1px 0 #ffffff12}.test-choices .reel-window:before{display:none!important;animation:none!important}.test-choices .reel-window:after{z-index:2;opacity:1;background:linear-gradient(180deg,#061b22e6,transparent 32%,transparent 68%,#061b22e6);box-shadow:inset 0 1px 0 #ffffff12;pointer-events:none}.test-choices .reel-track,.test-choices .is-spinning .reel-track,.test-choices .is-settled .reel-track{opacity:1;transition:none;will-change:transform}.test-choices .reel-track>span{box-sizing:border-box;flex-shrink:0;animation:none!important;text-shadow:0 1px 8px #f1c87d14}.test-choices .reel-lock{z-index:3;transition:box-shadow .35s ease,background .35s ease}.test-choices .is-spinning .reel-lock{box-shadow:inset 0 0 0 1px #b99bff33;background:transparent}.test-choices .is-settled .reel-lock{box-shadow:inset 0 0 0 1px #f1c87d80,0 0 12px #f1c87d0c;background:#f1c87d06}.test-choices .reel-accessible-result{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}.adsmith-pen-home .site-header{background:var(--MainDark);border:0;box-shadow:none}.customer-proof-card{position:relative}.customer-proof-card--quote figcaption{padding-right:32px}.customer-story-link{position:absolute;right:10px;bottom:10px;display:grid;place-items:center;width:40px;height:40px;border:0;border-radius:4px;color:var(--NeutralMid);background:transparent;transition:color .18s}.customer-story-link:hover{color:var(--MainDark);background:transparent}.customer-story-link:focus-visible{color:var(--MainDark);background:transparent;outline:2px solid currentColor;outline-offset:2px}.customer-story-page{background:#f0f3f2;color:var(--MainDark)}.case-nav{display:flex;gap:24px;margin-left:auto;margin-right:24px;font:400 14px/1.4 var(--font)}.case-nav a{color:inherit;text-decoration:none}.case-nav a:hover{text-decoration:underline;text-underline-offset:4px}.case-story{--case-space:64px;--case-inset:max(24px,calc((100% - 1072px)/2));margin:0;padding:0;max-width:none;color:var(--MainDark);font:400 18px/1.7 var(--font);text-align:left}.case-intro{padding:var(--case-space) var(--case-inset);background:var(--MainDark);color:white}.case-logo-link{display:inline-block;margin-bottom:32px;max-width:100%}.case-logo{display:block;width:240px;height:60px;max-width:100%;object-fit:contain;object-position:left center;filter:brightness(0) invert(1)}.case-story--gitar .case-logo,.case-story--heirloom .case-logo,.case-story--stickygolf-pro .case-logo{filter:grayscale(1) invert(1) contrast(8);mix-blend-mode:screen}.case-story--brilliant-labs .case-logo{filter:grayscale(1) contrast(8);mix-blend-mode:screen}.case-story h1{font:700 clamp(34px,4.5vw,58px)/1.2 var(--display);letter-spacing:-.025em;margin:0;max-width:100%;text-transform:none;overflow-wrap:normal;text-wrap:balance}.case-lead{font:400 20px/1.7 var(--font);max-width:880px;margin:24px 0 0;color:#e0ebeb}.case-metrics{display:flex;flex-wrap:wrap;gap:32px 64px;border-top:1px solid #ffffff30;padding-top:32px;margin-top:32px}.case-metric{min-width:0;flex:0 1 420px}.case-metric strong{display:block;font:700 clamp(40px,4.5vw,58px)/1.2 var(--display);color:var(--SelectMid)}.case-metric span{display:block;font:400 17px/1.5 var(--font);margin-top:12px;color:#e0ebeb}.case-period{font:400 14px/1.6 var(--font);color:#c4d4d5;margin:24px 0 0}.case-narrative{display:grid;grid-template-columns:1.05fr 1fr;gap:48px;padding:var(--case-space) var(--case-inset);align-items:start}.case-story h2{font:700 clamp(28px,3vw,38px)/1.25 var(--display);letter-spacing:-.025em;margin:0 0 24px;max-width:none;text-transform:none}.case-narrative p{margin:0 0 16px;color:#345158}.case-narrative p:last-child{margin-bottom:0}.case-visual{margin:0;padding:28px;border:1px solid #cad8d5;border-radius:14px;background:#fff;align-self:center;min-width:0}.case-visual>figcaption{font:700 20px/1.4 var(--font);margin-bottom:24px}.case-bar-row{display:grid;grid-template-columns:70px minmax(0,1fr) 36px;gap:12px;align-items:center;font:400 14px/1.5 var(--font);margin:16px 0}.case-bar-row>strong{text-align:right}.case-bar-track div{height:24px;border-radius:4px;background:#a9bcbd}.case-bar-row:last-of-type .case-bar-track div{background:var(--MainDark)}.case-visual .case-note{font:400 14px/1.6 var(--font);color:#52696e;margin:24px 0 0}.case-steps{list-style:none;display:flex;gap:24px;margin:0;padding:0}.case-steps li{position:relative;flex:1;min-width:0;display:flex;align-items:center;justify-content:center;padding:16px 8px;background:#edf3f1;border-radius:8px;text-align:center;font:700 15px/1.5 var(--font)}.case-steps li+li:before{content:'→';position:absolute;right:calc(100% + 5px);color:#789397}.case-quote{margin:0;padding:var(--case-space) var(--case-inset);background:#fff}.case-quote blockquote{font:400 clamp(24px,2.8vw,34px)/1.5 var(--font);color:var(--MainDark);margin:0 0 28px;max-width:940px}.case-quote figcaption{display:flex;align-items:center;gap:16px;font:400 16px/1.5 var(--font);color:#52696e}.case-avatar{width:64px;height:64px;border-radius:50%;object-fit:cover;flex:none}.case-quote figcaption strong{display:block;color:var(--MainDark);font-weight:700}.case-quote figcaption span span{display:block}.case-cta{padding:var(--case-space) 24px;background:var(--AccentDark);color:white;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:32px;text-align:center}.case-cta h2{font:700 clamp(34px,4.5vw,58px)/1.2 var(--display);margin:0}.case-cta .button{flex:none}.case-dialog{padding:0;border:1px solid #cad8d5;border-radius:18px;max-width:1120px;width:calc(100% - 48px);max-height:calc(100dvh - 48px);background:#f0f3f2;color:var(--MainDark);box-shadow:0 30px 100px #0005;overscroll-behavior:contain}.case-dialog::backdrop{background:#05242dcc;backdrop-filter:blur(5px)}.case-dialog-toolbar{position:sticky;top:0;z-index:2;padding:12px 18px;display:flex;align-items:center;justify-content:space-between;background:#f0f3f2;border-bottom:1px solid #cad8d5}.case-full-page{font:700 14px var(--font);text-decoration:underline;text-underline-offset:4px}.case-close{display:grid;place-items:center;border:1px solid #cad8d5;border-radius:50%;width:40px;height:40px;background:transparent;color:var(--MainDark);cursor:pointer}.case-close:hover{background:#dfe8e5}.case-close:focus-visible,.case-full-page:focus-visible,.case-logo-link:focus-visible{outline:2px solid var(--AccentMid);outline-offset:4px}.case-loading{padding:40px;font:400 18px var(--font)}.case-dialog .case-story{--case-space:40px;--case-inset:32px}.case-dialog .case-story h1{font-size:clamp(32px,4vw,48px)}@media(max-width:850px){.case-narrative{grid-template-columns:1fr;gap:32px}.case-visual{width:100%;box-sizing:border-box;max-width:640px}}@media(max-width:650px){.case-story{--case-space:40px;--case-inset:24px;font-size:17px}.case-nav{gap:16px;margin-right:16px;font-size:13px}.case-logo{width:210px;height:53px}.case-lead{font-size:18px}.case-metrics{gap:28px}.case-metric{flex-basis:100%}.case-metric span{font-size:16px}.case-visual{padding:24px}.case-quote figcaption{font-size:14px}.case-steps{flex-direction:column;gap:28px}.case-steps li+li:before{content:'↓';right:auto;top:-26px;left:calc(50% - 5px)}.case-dialog{width:calc(100% - 16px);max-height:calc(100dvh - 16px);border-radius:14px}.case-dialog .case-story{--case-space:32px;--case-inset:24px}.case-cta{gap:28px}.case-bar-row{grid-template-columns:60px minmax(0,1fr) 30px;gap:8px;font-size:13px}}@media(max-width:380px){.case-nav{gap:10px;margin-right:10px}.customer-story-page .site-header{padding-inline:16px}.customer-story-page .header-logo{width:125px}.case-story{--case-inset:20px}}@media(prefers-reduced-motion:reduce){.customer-story-link{transition:none}}.customer-result{margin:0 0 18px;color:var(--MainDark)}.customer-result p{display:flex;align-items:baseline;gap:10px;margin:0}.customer-result strong{flex-shrink:0;font:700 clamp(30px,3vw,40px)/1.1 var(--display);letter-spacing:-.025em}.customer-result p span{min-width:0;font:700 clamp(13px,1.05vw,15px)/1.3 var(--font);white-space:nowrap}.customer-result small{display:block;font:400 12px/1.4 var(--font);color:var(--NeutralMid)}.customer-proof-grid{grid-auto-rows:auto}.customer-proof-card--quote,.customer-community{grid-row:span 1}.customer-proof-card--quote{align-self:start;min-height:260px}.customer-proof-card--quote:has(.customer-result){min-height:300px}.customer-community{align-self:stretch;min-height:260px}@media(max-width:650px){.customer-result p{gap:8px}.customer-result p span{font-size:13px;letter-spacing:-.01em}}@media(max-width:340px){.customer-proof-card--quote .customer-card-link{padding:1.25rem}.customer-result p{gap:6px}.customer-result p span{font-size:12px;letter-spacing:-.015em}}@media(max-width:650px){.customer-story-page .site-header{gap:12px;padding-inline:16px}.customer-story-page .header-logo{width:125px}.case-nav{gap:14px;margin-right:0}.customer-story-page .site-header .enter-button{padding:10px 16px;min-height:44px}}@media(max-width:380px){.customer-story-page .site-header{display:grid;grid-template-columns:1fr auto;gap:12px 20px}.customer-story-page .wordmark{grid-column:1;grid-row:1}.customer-story-page .nav-actions{grid-column:2;grid-row:1}.case-nav{grid-column:1/-1;grid-row:2;justify-self:center;margin:0;gap:24px}}.site-footer-unified{background:var(--AccentDark,#62007a);color:#fff;padding:48px max(24px,calc((100% - 1120px)/2)) 24px;font-family:var(--font,Lato,sans-serif)}.site-footer-unified .footer-main{display:flex;align-items:center;justify-content:space-between;gap:48px}.site-footer-unified .footer-review-brand img{display:block;width:198px;height:50px;object-fit:contain}.site-footer-unified .footer-review-brand p{font-size:15px;line-height:1.5;margin:12px 0 16px;color:#dae3e4}.site-footer-unified .footer-review-social{display:flex;gap:16px;margin:0;align-items:center}.site-footer-unified .footer-review-social a{display:inline-flex;width:32px;height:32px;align-items:center;justify-content:center;color:inherit;opacity:.8}.site-footer-unified .footer-review-social svg{display:block;width:21px;height:21px}.site-footer-unified .footer-destinations{display:flex;flex-wrap:wrap;gap:24px 30px;justify-content:flex-end}.site-footer-unified a{color:inherit;text-decoration:none}.site-footer-unified .footer-destinations a{font-size:16px;line-height:1.5;padding:10px 0}.site-footer-unified a:hover{color:var(--SelectMid,#f1c87d)}.site-footer-unified a:focus-visible{outline:2px solid var(--SelectMid,#f1c87d);outline-offset:5px;border-radius:2px}.site-footer-unified .footer-base{border-top:0;margin-top:32px;padding-top:0;display:flex;justify-content:space-between;gap:20px;color:#c2cfd1;font-size:12px;line-height:1.5}.site-footer-unified .footer-base nav{display:flex;gap:24px;flex-wrap:wrap}@media(max-width:760px){.site-footer-unified{padding-top:36px}.site-footer-unified .footer-main{align-items:flex-start;flex-direction:column;gap:24px}.site-footer-unified .footer-destinations{justify-content:flex-start;gap:12px 24px}.site-footer-unified .footer-base{flex-direction:column;gap:16px;margin-top:24px}.site-footer-unified .footer-base nav{gap:20px}}.site-footer-unified{padding-top:36px;padding-bottom:24px}.site-footer-unified .footer-main{gap:32px}.site-footer-unified .footer-review-brand p{margin:6px 0 0}.site-footer-unified .footer-destinations{gap:12px 24px}.site-footer-unified .footer-review-social{border-left:1px solid #ffffff2b;padding-left:24px;gap:10px}.site-footer-unified .footer-base{margin-top:24px;padding-top:0}@media(max-width:1050px){.site-footer-unified .footer-review-social{border:0;padding-left:0}}@media(max-width:760px){.site-footer-unified .footer-main{gap:24px}.site-footer-unified .footer-base{gap:12px}}.site-footer-unified .footer-main{display:grid;grid-template-columns:auto minmax(0,1fr) auto;align-items:center;gap:32px}.site-footer-unified .footer-review-social{justify-self:center;border:0;padding:0;margin:0;gap:14px}.site-footer-unified .footer-destinations{justify-self:end;justify-content:flex-end}@media(max-width:900px){.site-footer-unified .footer-main{grid-template-columns:1fr auto;gap:24px}.site-footer-unified .footer-review-social{justify-self:end}.site-footer-unified .footer-destinations{grid-column:1/-1;justify-self:stretch;justify-content:space-between}}@media(max-width:480px){.site-footer-unified .footer-main{column-gap:16px}.site-footer-unified .footer-review-brand img{width:170px;height:auto}.site-footer-unified .footer-review-brand p{font-size:13px}.site-footer-unified .footer-review-social{gap:4px}.site-footer-unified .footer-destinations{gap:8px 16px}}@media(max-width:760px){.site-footer-unified{padding:40px 24px 24px}.site-footer-unified .footer-main{display:grid;grid-template-columns:minmax(0,1fr);gap:24px;max-width:420px;margin:auto}.site-footer-unified .footer-review-brand{grid-column:auto;justify-self:center;text-align:center}.site-footer-unified .footer-review-brand img{width:198px;height:50px;margin:auto}.site-footer-unified .footer-review-brand p{font-size:14px;line-height:1.5;margin:8px 0 0;color:#c2cfd1}.site-footer-unified .footer-review-social{justify-self:center;gap:12px}.site-footer-unified .footer-review-social a{width:44px;height:44px;border:1px solid #ffffff26;border-radius:50%;background:#ffffff08;opacity:1}.site-footer-unified .footer-destinations{grid-column:auto;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));width:100%;gap:4px 16px;text-align:center}.site-footer-unified .footer-destinations a{display:flex;align-items:center;justify-content:center;min-height:44px;padding:10px 8px;font-size:15px}.site-footer-unified .footer-base{max-width:420px;margin:28px auto 0;padding-top:0;display:flex;align-items:center;gap:12px;text-align:center;font-size:12px}.site-footer-unified .footer-base nav{justify-content:center;gap:0 20px;width:100%}.site-footer-unified .footer-base nav a{display:inline-flex;align-items:center;justify-content:center;min-height:44px}}.site-footer-unified .footer-ai{box-sizing:border-box;display:flex;align-items:center;justify-content:space-between;gap:24px;margin-top:32px;padding:24px 28px;border:1px solid #ffffff29;border-radius:20px;background:var(--MainDark,#0c343d);scroll-margin-top:96px}.site-footer-unified .footer-ai-copy{display:flex;align-items:center;gap:16px;min-width:0}.site-footer-unified .footer-ai-spark{display:flex;align-items:center;justify-content:center;flex:0 0 44px;height:44px;border:1px solid #f1c87d40;border-radius:50%;background:#f1c87d0d;color:var(--SelectMid,#f1c87d)}.site-footer-unified .footer-ai h2{font-family:inherit;font-size:22px;font-weight:700;line-height:1.25;letter-spacing:-.025em;text-transform:none;margin:0;color:#fff}.site-footer-unified .footer-ai p{font-family:inherit;font-size:15px;font-weight:400;line-height:1.5;letter-spacing:normal;margin:6px 0 0;color:#c2cfd1}.site-footer-unified .footer-ai-actions{display:flex;align-items:center;gap:10px;flex-shrink:0}.site-footer-unified .footer-ai-actions .footer-ai-link{box-sizing:border-box;display:inline-flex;align-items:center;justify-content:center;gap:20px;min-height:48px;min-width:132px;padding:12px 18px;border:1px solid #ffffff40;border-radius:999px;background:#ffffff08;color:#fff;font-family:inherit;font-size:15px;font-weight:700;line-height:1.4;text-decoration:none;transition:background .18s,color .18s,border-color .18s}.site-footer-unified .footer-ai-link svg{flex-shrink:0;opacity:.7}.site-footer-unified .footer-ai-actions .footer-ai-link:hover{background:var(--SelectMid,#f1c87d);border-color:var(--SelectMid,#f1c87d);color:var(--MainDark,#0c343d)}.site-footer-unified .footer-ai-actions .footer-ai-link:focus-visible{outline:2px solid var(--SelectMid,#f1c87d);outline-offset:4px}@media(max-width:760px){.site-footer-unified .footer-ai{max-width:420px;margin:28px auto 0;padding:24px 20px;flex-direction:column;gap:20px;text-align:center}.site-footer-unified .footer-ai-copy{flex-direction:column;gap:12px}.site-footer-unified .footer-ai h2{font-size:22px}.site-footer-unified .footer-ai-actions{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));width:100%;gap:10px}.site-footer-unified .footer-ai-actions .footer-ai-link{min-width:0;padding:12px;gap:12px}}@media(prefers-reduced-motion:reduce){.site-footer-unified .footer-ai-actions .footer-ai-link{transition:none}}.support-chat-launcher{position:fixed;right:20px;bottom:20px;z-index:1000;width:52px;height:52px;border-radius:50%;border:2px solid #fff;background:var(--AccentDark);color:#fff;display:grid;place-items:center;cursor:pointer;box-shadow:0 3px 16px #0002}.support-chat-launcher[hidden]{display:none}.support-chat-launcher svg{width:25px;height:25px}.support-chat-launcher:focus-visible{outline:3px solid var(--SelectMid);outline-offset:4px}.motion-toggle{right:auto!important;left:16px!important}html body a.button.enter-button.enter-button.enter-button{box-sizing:border-box;display:inline-flex;align-items:center;justify-content:center;width:97.08px;height:48px;min-width:97.08px;max-width:97.08px;min-height:48px;max-height:48px;aspect-ratio:auto;flex:0 0 auto;padding:0;gap:0;border:2px solid #fff;border-radius:999px;background:var(--SelectMid);color:var(--MainDark);font:800 16px/1 var(--font);letter-spacing:.02em;text-transform:uppercase;text-decoration:none;box-shadow:0 2px 0 rgba(0,0,0,.16),0 4px 12px rgba(0,0,0,.12);transform:none;transition:background-color .18s ease,box-shadow .18s ease}html body a.button.enter-button.enter-button.enter-button:hover{background:var(--SelectMid);color:var(--MainDark);box-shadow:0 0 0 3px rgba(239,185,79,.22);transform:none}html body a.button.enter-button.enter-button.enter-button:focus-visible{outline:3px solid var(--MainDark);outline-offset:4px;box-shadow:0 0 0 7px #fff}@media(prefers-reduced-motion:reduce){html body a.button.enter-button.enter-button.enter-button{transition:none}}html body a.button.enter-button.enter-button.enter-button.free-ads-button{height:60px;min-height:60px;max-height:60px;width:auto;min-width:0;max-width:100%;aspect-ratio:auto;padding:0 24px;white-space:nowrap;font-size:16px}#desktop-story{max-width:1350px;margin:auto;padding:15px 5% 60px}#desktop-story h1{font:700 clamp(32px,4.8vw,68px)/1.2 var(--display);text-align:center;margin:12px 0 18px;white-space:nowrap}#desktop-story h1 i{font:italic 400 .42em var(--font);margin-left:12px}#desktop-story .statement{text-align:center;font:500 clamp(26px,3.5vw,46px)/1.3 var(--display);margin-bottom:40px}#desktop-story .statement b{color:#f1c87d}#desktop-story .row-one{display:grid;grid-template-columns:1fr 50px .85fr 50px 1.6fr;align-items:center;gap:10px}#desktop-story .orb{position:relative;aspect-ratio:1}#desktop-story .orb .mesh{width:100%;height:100%;object-fit:contain;opacity:.65}#desktop-story .orb .pen{position:absolute;inset:15%;width:70%;height:70%;object-fit:contain}#desktop-story .arrow{color:#f1c87d;font-size:35px;text-align:center;font-weight:300}#desktop-story .slots{background:#092c34;border:1px solid #657477;border-radius:12px;padding:20px}#desktop-story .slot{margin:0 0 20px}#desktop-story .slot:last-child{margin-bottom:0}#desktop-story .slot small{display:block;font-size:12px;letter-spacing:.1em;margin-bottom:8px;color:#adc1c4}#desktop-story .slot strong{display:block;text-align:center;border:1px solid #657477;border-radius:6px;padding:12px 5px;font-size:17px;background:#103740}#desktop-story .simple-ads{display:grid!important;grid-template-columns:repeat(3,1fr)!important;gap:12px!important;padding:15px!important;margin:0!important;background:#092c34!important;border:1px solid #657477;border-radius:12px}#desktop-story .pen-ad{padding:0!important;margin:0!important;aspect-ratio:1;display:flex;align-items:center;justify-content:center;min-width:0}#desktop-story .pen-poster{max-height:100%;overflow:hidden}#desktop-story .pen-poster img{width:100%;height:100%;object-fit:contain}#desktop-story video{display:none}#desktop-story .row-two{display:grid;grid-template-columns:1fr 65px 1fr;align-items:center;gap:20px;max-width:980px;margin:35px auto 0}#desktop-story .row-two .process-panel{width:100%;margin:0;padding:0}#desktop-story .row-two .allocation-ocean{height:150px!important;margin:0!important}#desktop-story .brain{width:100%;height:340px;object-fit:contain}#desktop-story .turn{text-align:right;color:#f1c87d;font-size:36px;line-height:1;margin:10px 15% -18px}#desktop-story{position:relative}#desktop-story .row-one,#desktop-story .row-two{position:relative;z-index:1}#desktop-story .row-two{margin-top:110px}#desktop-story .pen-origin{width:100%;height:310px;min-height:0;margin:0;translate:none;transform:none}#desktop-story .pen-gyro{position:relative;width:100%;height:100%;inset:auto}#desktop-story .pen-origin-art{margin:0;width:100%;height:100%}#desktop-story .pen-origin-art img{width:100%;height:100%;object-fit:contain}#desktop-story .pen-origin-art figcaption{display:none}#desktop-story .pen-orbit{display:none}#desktop-story .test-choices{padding:20px;margin:0;border:1px solid #657477;border-radius:12px;background:#092c34}#desktop-story .learning-reels{position:relative;inset:auto;display:grid;grid-template-columns:1fr;gap:24px;transform:none}#desktop-story .learning-reels:after,#desktop-story .creative-inlet,#desktop-story .creative-outlet{display:none}#desktop-story .reel-label{font:700 14px var(--font);margin-bottom:10px}#desktop-story .reel-window{height:40px}#desktop-story video{display:block}#desktop-story .simple-ads{position:relative}#desktop-story .schema-brain{height:400px;--brain-height:400px;min-width:0}#desktop-story .schema-brain:before,#desktop-story .schema-brain:after{display:none}#desktop-story .brain-regions button{font-size:11px}#desktop-story .preview-flow{position:absolute;inset:0;pointer-events:none;z-index:0;overflow:visible}#desktop-story .preview-flow .wire{fill:none;stroke:#7b888a;stroke-width:1.3}#desktop-story .preview-flow .traveler{fill:none;stroke:#f1c87d;stroke-width:4;stroke-linecap:round;stroke-dasharray:.1 32;animation:desktop-travel 1.5s linear infinite}#desktop-story .preview-flow .direction{fill:none;stroke:#f1c87d;stroke-width:1.5}@keyframes desktop-travel{to{stroke-dashoffset:-32}}@media(prefers-reduced-motion:reduce){#desktop-story .preview-flow .traveler{animation:none}}#desktop-story h1{margin-bottom:8px}#desktop-story h1 .guesses{color:var(--SelectMid)}#desktop-story .wide-aside{text-align:center;font:italic 25px/1.3 var(--font);color:var(--AlertLight);margin:0 0 24px}#desktop-story .statement b{color:var(--SelectMid)}#desktop-story .test-choices{padding:0;border:0;background:transparent}#desktop-story .test-choices .learning-reels{--reel-row:48px;padding:20px;gap:22px;border:1px solid #657477;border-radius:12px;background:#092c34}#desktop-story .test-choices .reel-window{height:48px}#desktop-story .test-choices .reel-track>span{height:48px;line-height:1.2;padding:0 8px;font-size:16px}#desktop-story .test-choices .reel-lock{top:0;height:48px}#desktop-story .learning-reels:before{display:none}#desktop-story{padding-top:35px}#desktop-story h1{margin:12px 0 20px}#desktop-story .wide-aside{margin:0 0 36px}#desktop-story .statement{margin:0 0 58px}#desktop-story .row-two{margin-top:72px}#desktop-story .row-two{margin-top:24px}#desktop-story{padding-bottom:45px}#desktop-story .row-two .schema-brain{grid-column:1;grid-row:1}#desktop-story .row-two>.arrow{grid-column:2;grid-row:1}#desktop-story .row-two>.process-panel{grid-column:3;grid-row:1}#desktop-story .row-two{max-width:none;grid-template-columns:1fr 50px .85fr 50px 1.6fr;gap:10px}#desktop-story .row-two .schema-brain{grid-column:1 / 4}#desktop-story .row-two>.process-panel{grid-column:5}#desktop-story .row-two>.arrow{grid-column:4}#desktop-story h1{font-size:clamp(64px,7.55vw,108px);line-height:1.08;letter-spacing:-.045em;margin:10px -3% 28px}#desktop-story .row-two .schema-brain{grid-column:1;overflow:visible;width:440px;justify-self:center;max-width:none}#desktop-story .row-two .brain-regions button{font-size:10px}#desktop-story .row-one,#desktop-story .row-two{grid-template-columns:minmax(0,1fr) 50px minmax(0,.85fr) 50px minmax(0,1.6fr)}#desktop-story .row-two .allocation-ocean{height:338px!important;border:1px solid #657477;border-radius:12px;background:#092c34;position:relative;overflow:hidden;box-sizing:border-box}#desktop-story .allocation-caption{text-align:center;padding:20px 10px;font:italic 18px var(--font);color:var(--SelectMid)}#desktop-story .budget-lanes{display:flex;height:calc(100% - 62px);padding:0 14px 14px;gap:2px}#desktop-story .budget-lane{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;min-width:64px;flex:1;border-radius:5px;color:white;font:700 14px var(--font)}#desktop-story .budget-lane img{width:28px;height:28px;object-fit:contain}#desktop-story .share-value{font-size:21px;color:var(--SelectLight)}#desktop-story .budget-specks{position:absolute;inset:0;width:100%;height:100%;pointer-events:none}#desktop-story .brain-regions [data-brain-region="strategy"]{top:24%!important}#desktop-story .brain-regions [data-brain-region="creative"]{top:68%!important}#desktop-story .brain-regions [data-brain-region="planning"]{top:83%!important}#desktop-story .brain-regions [data-brain-region]{top:0!important}#desktop-story .brain-regions [data-brain-region="creative"]{translate:0 28px}#desktop-story .brain-regions [data-brain-region="planning"]{translate:0 12px}#desktop-story .budget-lane img{filter:brightness(0) invert(1)}#desktop-story .simple-ads>.pen-ad{display:grid!important;grid-template-columns:minmax(0,1fr);grid-template-rows:minmax(0,1fr);place-items:center;position:relative;isolation:isolate;overflow:hidden;aspect-ratio:1;min-width:0;min-height:0}#desktop-story .simple-ads .pen-poster{grid-area:1/1;position:relative;flex:none;margin:0;max-width:100%;max-height:100%;transition:opacity .6s ease;animation:none;transform:none;will-change:opacity}#desktop-story .simple-ads .creative-incoming{opacity:0;z-index:2}#desktop-story .simple-ads .creative-entered{opacity:1}#desktop-story .simple-ads .creative-leaving{opacity:0;pointer-events:none}#desktop-story .simple-ads .pen-poster{transition:none}#desktop-story .statement{margin-bottom:18px}#desktop-story .row-two{width:82%;max-width:1000px;margin:-5.5px auto 0;grid-template-columns:minmax(0,1fr) 110px minmax(0,1fr);gap:0}#desktop-story .row-two .schema-brain{grid-column:1;width:440px;justify-self:center}#desktop-story .row-two>.arrow{grid-column:2}#desktop-story .row-two>.process-panel{grid-column:3}#desktop-story .row-two .allocation-ocean{height:215px!important}#desktop-story .allocation-caption{padding:15px 8px;font-size:16px}#desktop-story .budget-lanes{height:calc(100% - 50px);padding:0 12px 12px}#desktop-story .budget-lane{gap:9px;min-width:54px;font-size:12px}#desktop-story .share-value{font-size:19px}#desktop-story h1{word-spacing:.16em;letter-spacing:-.025em;font-size:clamp(60px,7vw,100px)}#desktop-story .allocation-caption{font:700 14px var(--font);font-style:normal;text-transform:uppercase;color:var(--AccentMid);letter-spacing:.04em}#desktop-story .row-two .schema-brain{width:490px;height:440px;--brain-height:440px}#desktop-story .brain-regions button{font-size:12px}#desktop-story .brain-regions [data-brain-region="strategy"]{translate:0 16px}#desktop-story h1{margin-bottom:8px}#desktop-story #desktop-story .wide-aside{margin-top:0;margin-bottom:64px}#desktop-story .statement{margin-bottom:8px}#desktop-story{color:white;box-sizing:content-box}.desktop-story-surface{background:var(--MainDark)}#desktop-story{background:transparent;box-shadow:none;clip-path:none}.motion-is-off #desktop-story .traveler{animation-play-state:paused}#desktop-story .creative-exploration-label{grid-column:1 / -1;text-align:center;font:700 14px var(--font);color:var(--AccentMid);letter-spacing:.04em;padding:0 0 3px}#desktop-story .schema-brain{position:relative}#desktop-story .brain-section-label{position:absolute;top:12px;left:0;width:100%;text-align:center;font:700 14px var(--font);color:var(--AccentMid);letter-spacing:.04em;pointer-events:none;z-index:3}#desktop-story .brain-section-label{top:20%;left:16%;width:68%}#desktop-story .brain-section-label{top:16%}#desktop-story .statement{margin-bottom:82px}#desktop-story .row-one>.pen-origin,#desktop-story .row-one>.test-choices,#desktop-story .row-one>.simple-ads{align-self:center}#desktop-story .statement{font-family:Lato,var(--font);font-weight:400}#desktop-story .statement b{font-weight:700}#desktop-story .wide-aside{font-size:32px;margin-bottom:72px}#desktop-story .statement{margin-bottom:106px}#desktop-story{padding-bottom:90px}#desktop-story .row-one>.pen-origin{height:auto;aspect-ratio:1}#desktop-story .pen-gyro{height:auto;aspect-ratio:1}#desktop-story .row-one{grid-template-columns:minmax(0,1fr) 40px minmax(0,.85fr) 40px minmax(0,1.6fr);align-items:stretch}#desktop-story .row-one>.test-choices,#desktop-story .row-one>.simple-ads{height:100%;box-sizing:border-box;align-self:stretch;min-height:0}#desktop-story .test-choices{display:flex;align-items:center}#desktop-story .learning-reels{width:100%;gap:16px}#desktop-story .simple-ads{grid-template-rows:auto minmax(0,1fr);align-items:center}#desktop-story .simple-ads>.pen-ad{height:100%;aspect-ratio:auto}#desktop-story .row-one>.test-choices{height:auto;align-self:center;display:block;padding:18px 14px}#desktop-story .targeting-section-label{font:700 14px var(--font);color:var(--AccentMid);letter-spacing:.04em;text-transform:uppercase;text-align:center;margin-bottom:18px}#desktop-story .learning-reels{gap:14px}#desktop-story .learning-reel{display:grid;grid-template-columns:62px minmax(0,1fr);align-items:center;gap:10px;min-width:0}#desktop-story .reel-label{margin:0;padding:0;text-align:left;background:none;font-size:12px}#desktop-story .reel-window{width:100%;min-width:0;height:40px}#desktop-story .row-one>.test-choices{display:flex;flex-direction:column;justify-content:flex-start;align-self:center;padding:15px 14px}#desktop-story .targeting-section-label{position:static;width:100%;margin:0 0 18px;padding:0;transform:none}#desktop-story .test-choices .learning-reels{flex:1;align-content:center}#desktop-story .row-one>.test-choices{border:1px solid #657477;border-radius:12px;background:#092c34}#desktop-story .test-choices .learning-reels{padding:0;border:0;background:transparent;gap:14px;width:100%}#desktop-story .test-choices .reel-label{color:#fff}#desktop-story .row-one>.pen-origin{justify-self:center;flex-shrink:0}#desktop-story{--diagram-panel-height:300px}#desktop-story .row-one>.pen-origin{width:var(--diagram-panel-height);height:var(--diagram-panel-height)!important}#desktop-story .row-one>.test-choices,#desktop-story .row-one>.simple-ads,#desktop-story .row-two .allocation-ocean{height:var(--diagram-panel-height)!important}#desktop-story .row-two .allocation-ocean{transform:none}#desktop-story{--panel-inset:18px;--panel-gap:18px}#desktop-story .row-one>.test-choices,#desktop-story .row-one>.simple-ads,#desktop-story .row-two .allocation-ocean{box-sizing:border-box;padding:var(--panel-inset)!important;gap:var(--panel-gap)!important}#desktop-story .targeting-section-label,#desktop-story .creative-exploration-label,#desktop-story .allocation-caption{font:700 14px/18px var(--font);letter-spacing:.04em;color:var(--AccentMid);text-transform:uppercase;text-align:center;margin:0;padding:0;min-height:18px}#desktop-story .row-one>.test-choices{display:grid;grid-template-rows:18px minmax(0,1fr)}#desktop-story .test-choices .learning-reels{height:100%;align-content:center;gap:18px;padding:0}#desktop-story .simple-ads{grid-template-rows:18px minmax(0,1fr)}#desktop-story .row-two .allocation-ocean{display:grid;grid-template-rows:18px minmax(0,1fr)}#desktop-story .budget-lanes{height:100%;min-height:0;padding:0;gap:4px}#desktop-story .budget-lane{gap:12px}#desktop-story .test-choices .learning-reels{width:100%;max-width:230px;justify-self:center}#desktop-story .test-choices .learning-reel{grid-template-columns:62px minmax(0,1fr);gap:12px;width:100%}#desktop-story .test-choices .reel-label{text-align:right}#desktop-story .test-choices .reel-window{box-sizing:border-box;width:100%;max-width:none;margin:0}#desktop-story .row-one>.test-choices{grid-template-columns:minmax(0,1fr)}#desktop-story .targeting-section-label{justify-self:stretch;text-align:center;width:100%}#desktop-story .test-choices .learning-reels{width:100%;max-width:none;min-width:0}#desktop-story .test-choices .learning-reel{min-width:0;grid-template-columns:62px minmax(0,1fr)}#desktop-story .test-choices .reel-label{text-align:left}#desktop-story .test-choices .reel-window{min-width:0;width:100%;contain:inline-size}#desktop-story{--diagram-panel-height:260px}#desktop-story .row-two .allocation-ocean{height:266px!important;transform:translateY(-17px)}#desktop-story .test-choices .learning-reels{gap:14px}#desktop-story .row-one>.test-choices,#desktop-story .row-one>.simple-ads,#desktop-story .row-two .allocation-ocean{padding:18px!important;row-gap:18px!important;grid-template-rows:18px minmax(0,1fr);align-content:stretch}#desktop-story .targeting-section-label,#desktop-story .creative-exploration-label,#desktop-story .allocation-caption{height:18px;min-height:18px;line-height:18px;margin:0;padding:0;align-self:start}#desktop-story .test-choices .learning-reels{height:100%;grid-template-rows:repeat(3,48px);align-content:space-between;gap:0}#desktop-story .test-choices .learning-reel{height:48px}#desktop-story .test-choices .reel-window{height:48px}#desktop-story .simple-ads>.pen-ad{align-self:stretch;min-height:0;height:100%;padding:0!important}#desktop-story .budget-lanes{height:100%;padding:0;margin:0;align-self:stretch}html.desktop-story-active{--opening-space:64px}#desktop-story{--opening-space:96px;--opening-copy-gap:80px;--opening-diagram-gap:104px;--stage-label-gap:16px;padding-top:var(--opening-space);padding-bottom:var(--opening-space)}#desktop-story h1{margin-top:0}#desktop-story .wide-aside{margin-bottom:var(--opening-copy-gap)}#desktop-story .statement{margin-top:0;margin-bottom:var(--opening-diagram-gap)}#desktop-story .row-two{margin-bottom:-90px}html.desktop-story-active .simple-summary.factory-band{padding-top:var(--opening-space);padding-bottom:var(--opening-space)}#desktop-story .row-two{margin-bottom:-104px}#desktop-story .continuous-flow{position:absolute;inset:0;width:100%;height:100%;pointer-events:none;z-index:12;overflow:visible}#desktop-story .continuous-flow circle{fill:var(--SelectMid);opacity:.85}#desktop-story .budget-specks,#desktop-story .preview-flow .traveler{visibility:hidden;animation:none}#desktop-story .row-two .brain-regions button{font-size:12px}@media (max-width:999px){html{--mobile-gutter:24px;--mobile-section-space:48px;--mobile-stage-gap:32px;--mobile-panel-inset:16px;--mobile-panel-gap:16px}#desktop-story .row-one>.test-choices,#desktop-story .row-one>.simple-ads,#desktop-story .row-two .allocation-ocean{padding:var(--mobile-panel-inset)!important;gap:var(--mobile-panel-gap)!important}.adsmith-pen-home .site-header{padding-inline:var(--mobile-gutter)}.adsmith-pen-home :is(.simple-summary.factory-band,.customer-proof,.onboarding-preview,.pricing-proposal,.homepage-decision-faq,.closing-final){padding:var(--mobile-section-space) var(--mobile-gutter)}#desktop-story{box-sizing:border-box;width:100%;max-width:760px;padding:var(--mobile-section-space) var(--mobile-gutter);--opening-space:var(--mobile-stage-gap);--opening-copy-gap:40px;--opening-diagram-gap:64px;--stage-label-gap:12px;--diagram-panel-height:240px}#desktop-story h1{font-size:clamp(36px,7vw,68px);line-height:1.08;white-space:normal;margin:0 0 8px}#desktop-story .wide-aside{font-size:24px;margin:0 0 var(--opening-copy-gap)}#desktop-story .statement{font-size:clamp(23px,4vw,32px);line-height:1.35;margin:0 0 var(--opening-diagram-gap)}#desktop-story .row-one{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:var(--mobile-stage-gap);align-items:center}#desktop-story .row-one>.arrow,#desktop-story .row-two>.arrow{display:none}#desktop-story .row-one>.pen-origin{grid-column:1;grid-row:1;width:min(100%,240px);height:auto!important;aspect-ratio:1}#desktop-story .row-one>.test-choices{grid-column:2;grid-row:1}#desktop-story .row-one>.simple-ads{grid-column:1/-1;grid-row:2;width:100%}#desktop-story .row-two{display:flex;flex-direction:column;align-items:stretch;width:100%;max-width:none;margin:var(--mobile-stage-gap) 0 0;gap:var(--mobile-stage-gap)}#desktop-story .row-two>.process-panel{width:100%;min-width:0}#desktop-story .row-two .allocation-ocean{height:240px!important;transform:none}#desktop-story .row-two .schema-brain{width:100%;max-width:490px;height:380px;--brain-height:380px;align-self:center}#desktop-story .pen-gyro,#desktop-story .pen-origin-art{width:100%;max-width:none;margin:0;inset:auto}#desktop-story .pen-origin-art img{width:100%;max-width:none;margin:0}#desktop-story .budget-lane{min-width:0;font-size:13px;gap:12px}#desktop-story .budget-lane img{width:28px;height:28px}#desktop-story .share-value{font-size:22px}#desktop-story .row-two .brain-regions button{font-size:11px;min-height:44px}#desktop-story .preview-flow .wire{stroke-width:1.3}}@media (max-width:599px){#desktop-story{padding-inline:var(--mobile-gutter);--opening-diagram-gap:48px}#desktop-story .row-one{grid-template-columns:minmax(0,1fr);gap:var(--mobile-stage-gap)}#desktop-story .row-one>.pen-origin{grid-column:1;grid-row:1;width:min(100%,240px)}#desktop-story .row-one>.test-choices{grid-column:1;grid-row:2;width:100%}#desktop-story .row-one>.simple-ads{grid-column:1;grid-row:3;height:240px!important}#desktop-story .test-choices .learning-reels{max-width:320px;justify-self:center}#desktop-story .test-choices .learning-reel{grid-template-columns:62px minmax(0,1fr)}#desktop-story .test-choices .reel-track>span{font-size:16px}#desktop-story .row-two{margin-top:var(--mobile-stage-gap)}#desktop-story .row-two .schema-brain{height:340px;--brain-height:340px}#desktop-story .targeting-section-label,#desktop-story .creative-exploration-label,#desktop-story .allocation-caption{font-size:13px;letter-spacing:.02em}#desktop-story .simple-ads{column-gap:var(--mobile-panel-gap)!important}}#desktop-story .pen-origin.visual-fallback .pen-origin-art{animation:diagram-pen-fallback 7s ease-in-out infinite;animation-play-state:running}#desktop-story .pen-origin.visual-fallback .pen-orbit{display:block;z-index:0;width:112%;max-width:none;background:url('/assets/pen/creative-space.svg?v=3') center/contain no-repeat}#desktop-story .pen-origin.visual-fallback .pen-origin-art img{position:absolute;inset:15%;width:70%;height:70%}#desktop-story .schema-brain:not(.brain-painted) .learning-brain-fallback{animation:diagram-brain-fallback 6s ease-in-out infinite}@keyframes diagram-pen-fallback{0%,100%{transform:translateY(0) rotate(-3deg)}50%{transform:translateY(-6px) rotate(3deg)}}@keyframes diagram-brain-fallback{0%,100%{transform:scale(.98);opacity:.85}50%{transform:scale(1.02);opacity:1}}@media(prefers-reduced-motion:reduce){#desktop-story .pen-origin-art,#desktop-story .learning-brain-fallback{animation:none!important}}html.motion-user-enabled #desktop-story .continuous-flow{display:block}html.motion-user-enabled #desktop-story .pen-origin.visual-fallback:not(.solid-pen-ready) .pen-origin-art{animation:diagram-pen-fallback 7s ease-in-out infinite!important}html.motion-user-enabled #desktop-story .schema-brain:not(.brain-painted) .learning-brain-fallback{animation:diagram-brain-fallback 6s ease-in-out infinite!important}html.motion-is-off #desktop-story .pen-origin-art,html.motion-is-off #desktop-story .learning-brain-fallback{animation:none!important}#desktop-story .pen-origin,#desktop-story .continuous-flow,#desktop-story .preview-flow{transition:opacity .22s ease-out}#desktop-story .pen-solid-canvas{opacity:0;transition:opacity .35s ease-out}#desktop-story .has-solid-pen .pen-solid-canvas{opacity:1}#desktop-story .pen-origin-art,#desktop-story .pen-orbit{transition:opacity .35s ease-out}#desktop-story .solid-pen-ready .pen-orbit{background:url('/assets/pen/creative-space.svg?v=3') center/contain no-repeat;opacity:0}#desktop-story .has-solid-pen .pen-origin-art{animation:diagram-pen-fallback 7s ease-in-out infinite!important;animation-play-state:paused!important}@media(max-width:999px){#desktop-story .pen-origin.visual-fallback .pen-orbit{opacity:1;transition:none}}#desktop-story .mobile-story-break{display:none}@media(max-width:599px){#desktop-story .mobile-story-break{display:block}}@media(max-width:599px){#desktop-story h1,#desktop-story .statement{width:100%;max-width:none;margin-inline:0}#desktop-story .mobile-story-line{display:inline-block;white-space:nowrap}}.adsmith-pen-home .closing-final .mobile-story-break{display:none}@media(max-width:599px){.adsmith-pen-home .closing-final .closing-option-content{width:100%;max-width:none}.adsmith-pen-home .closing-final h2{width:100%;max-width:none;font-size:clamp(42px,12vw,72px);line-height:1.1}.adsmith-pen-home .closing-final .mobile-story-break{display:block}.adsmith-pen-home .closing-final .mobile-story-line{display:inline-block;white-space:nowrap}}@media(max-width:999px){#desktop-story .row-one>.simple-ads{height:auto!important;grid-template-rows:18px auto;align-items:start}#desktop-story .simple-ads>.pen-ad{height:auto;aspect-ratio:1;align-self:center}#desktop-story .row-two .allocation-ocean{height:auto!important;grid-template-rows:18px auto}#desktop-story .budget-lanes{height:auto;min-height:120px}#desktop-story .budget-lane{box-sizing:border-box;min-width:0;min-height:120px;padding:16px 4px;gap:8px}.adsmith-pen-home .simple-summary.factory-band{padding-top:12px!important;padding-bottom:32px!important}}#desktop-story .guesses{font-weight:900}@media(max-width:599px){#desktop-story h1{font-size:calc((100vw - var(--mobile-gutter) - var(--mobile-gutter))/6.67)}#desktop-story .statement{font-size:calc((100vw - var(--mobile-gutter) - var(--mobile-gutter))/11.81)}.adsmith-pen-home .closing-final h2{font-size:calc((100vw - var(--mobile-gutter) - var(--mobile-gutter))/5.947)}}#desktop-story .pen-origin.visual-fallback .pen-origin-art,html.motion-user-enabled #desktop-story .pen-origin.visual-fallback .pen-origin-art{animation:none!important;transform:none!important}#desktop-story .pen-origin.visual-fallback .pen-origin-art img{inset:-12%;width:124%;height:124%;max-width:none}#desktop-story .pen-origin.visual-fallback .pen-orbit,#desktop-story .solid-pen-ready .pen-orbit{background:none}#desktop-story .pen-orbit svg{display:block;width:100%;height:100%}#desktop-story .preview-flow,#desktop-story .continuous-flow{opacity:0;transition:opacity .6s ease}#desktop-story.diagram-visual-ready .preview-flow,#desktop-story.diagram-visual-ready .continuous-flow{opacity:1}@media(max-width:750px){#desktop-story .preview-flow,#desktop-story .continuous-flow{transition:opacity .15s ease}}#desktop-story .schema-brain:not(.brain-ready) .brain-regions button{translate:none;left:90%;top:36%!important;transform:translate(-50%,-50%)}#desktop-story .schema-brain:not(.brain-ready) .brain-regions :is([data-brain-region="targeting"],[data-brain-region="delivery"],[data-brain-region="measurement"]){left:10%}#desktop-story .schema-brain:not(.brain-ready) .brain-regions :is([data-brain-region="creative"],[data-brain-region="delivery"]){top:52%!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions :is([data-brain-region="planning"],[data-brain-region="measurement"]){top:68%!important}#desktop-story .schema-brain .learning-brain-fallback{animation:none!important;transition:opacity .35s ease-out}#desktop-story .schema-brain .learning-brain-canvas{opacity:0;transition:opacity .35s ease-out}#desktop-story .schema-brain.brain-ready .learning-brain-canvas{opacity:1}html.motion-user-enabled #desktop-story .schema-brain:not(.brain-painted) .learning-brain-fallback{animation:none!important}#desktop-story .pen-origin-art::after{display:none}#desktop-story .budget-lane{min-width:0}#desktop-story .budget-lane strong{display:flex;align-items:center;justify-content:center;min-height:2.4em;width:100%;text-align:center;font:700 11px/1.2 var(--font)}@media(max-width:599px){#desktop-story .budget-lane strong{font-size:10px}#desktop-story .budget-lane img{width:24px;height:24px}}@media(min-width:1000px){#desktop-story .pen-orbit svg path{stroke-opacity:var(--space-mesh-opacity)}}@media(min-width:1000px){#desktop-story .solid-pen-ready .pen-orbit{display:block;opacity:1;transition:none}}@media(min-width:1000px) and (min-resolution:2dppx){#desktop-story .pen-orbit svg path{stroke-width:.5px}}#desktop-story .allocation-ocean{grid-template-columns:minmax(0,1fr)}#desktop-story .budget-lanes{min-width:0;width:100%}#desktop-story .budget-lane{container-type:inline-size}#desktop-story .budget-lane strong{font-size:clamp(8px,27cqw,11px)}#desktop-story .share-value{font-size:clamp(15px,55cqw,21px)}@media(max-width:599px){#desktop-story .budget-lane{padding-inline:2px}#desktop-story .budget-lane strong{font-size:clamp(8px,27cqw,10px)}}#desktop-story .test-choices,#desktop-story .simple-ads,#desktop-story .allocation-ocean{position:relative;overflow:visible}#desktop-story :is(.targeting-section-label,.creative-exploration-label,.allocation-caption){position:absolute;left:0;right:0;top:auto;bottom:calc(100% + var(--stage-label-gap));margin:0;padding:0;min-height:18px;font:700 14px/18px var(--font);letter-spacing:.04em}#desktop-story .simple-ads,#desktop-story .row-two .allocation-ocean{grid-template-rows:minmax(0,1fr)}@media(max-width:999px){#desktop-story .row-one{row-gap:52px}#desktop-story .row-two{margin-top:52px}}#desktop-story .row-one>.test-choices,#desktop-story .row-one>.simple-ads,#desktop-story .row-two .allocation-ocean{grid-template-rows:minmax(0,1fr)!important;overflow:visible}#desktop-story .schema-brain .learning-brain-fallback{transition:none}#desktop-story .schema-brain.brain-ready .learning-brain-fallback{transition:opacity 0s .35s}#desktop-story .pen-orbit{contain:paint;will-change:transform}#desktop-story .schema-brain{container-type:inline-size}#desktop-story .brain-opening-poster{position:absolute;inset:0;pointer-events:none}#desktop-story .brain-opening-poster .learning-brain-fallback{inset:auto;top:50%;left:50%;width:100%;height:auto;max-width:none;padding:0;transform:translate(-50%,-50%)!important;aspect-ratio:var(--brain-opening-ratio);object-fit:fill}#desktop-story .schema-brain:not(.brain-ready) .brain-regions button{translate:none;transform:translate(-50%,-50%)!important}#desktop-story .brain-opening-poster{--brain-opening-ratio:490/440}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="strategy"]{left:92.448980%;top:calc(50% + -11.775510cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="targeting"]{left:9.959184%;top:calc(50% + -11.775510cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="creative"]{left:92.653061%;top:calc(50% + 2.346939cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="delivery"]{left:9.551020%;top:calc(50% + 2.346939cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="measurement"]{left:10.714286%;top:calc(50% + 16.448980cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="planning"]{left:91.000000%;top:calc(50% + 16.448980cqw)!important}@media(max-width:999px){#desktop-story .brain-opening-poster{--brain-opening-ratio:490/380}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="strategy"]{left:92.040816%;top:calc(50% + -11.346939cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="targeting"]{left:11.571429%;top:calc(50% + -11.346939cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="creative"]{left:91.632653%;top:calc(50% + 2.551020cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="delivery"]{left:11.163265%;top:calc(50% + 2.551020cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="measurement"]{left:9.795918%;top:calc(50% + 16.428571cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="planning"]{left:90.000000%;top:calc(50% + 16.428571cqw)!important}}@media(max-width:599px){#desktop-story .brain-opening-poster{--brain-opening-ratio:342/340}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="strategy"]{left:87.368421%;top:calc(50% + -7.280702cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="targeting"]{left:14.064327%;top:calc(50% + -7.280702cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="creative"]{left:86.783626%;top:calc(50% + 5.877193cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="delivery"]{left:13.479532%;top:calc(50% + 5.877193cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="measurement"]{left:13.450292%;top:calc(50% + 19.035088cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="planning"]{left:84.444444%;top:calc(50% + 19.035088cqw)!important}}@media(max-width:359px){#desktop-story .brain-opening-poster{--brain-opening-ratio:272/340}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="strategy"]{left:88.051471%;top:calc(50% + -6.029412cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="targeting"]{left:13.051471%;top:calc(50% + -6.029412cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="creative"]{left:88.786765%;top:calc(50% + 10.514706cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="delivery"]{left:13.786765%;top:calc(50% + 10.514706cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="measurement"]{left:16.911765%;top:calc(50% + 27.058824cqw)!important}#desktop-story .schema-brain:not(.brain-ready) .brain-regions [data-brain-region="planning"]{left:86.544118%;top:calc(50% + 27.058824cqw)!important}}@media(min-width:1000px){#desktop-story .row-two>.process-panel{align-self:start;margin-top:105.2596px}#desktop-story .row-two .allocation-ocean{height:231.0522px!important;transform:none}}

